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云惜香气研究所 | 自然疗愈的光影空间

©黄早慧

云惜香气研究所，是一个自然疗愈的光影空间，展现了纯天然芳疗个护品牌云惜的核心精神。在品牌的塑造过程中，立品设计团队以“自然能量译者”为核心概念，为云惜梳理和建立了一个独特且差异化的品牌体系。不仅在空间体验场景中，而且在品牌视觉、产品包装和品牌文化内容上都贯彻了这一概念，从多个维度深刻演绎了品牌的精神内核。

Yunxi Aroma Research Institute is a natural healing light and shadow space, showing the core spirit of Yunxi, a pure natural aromatherapy personal care brand. In the process of brand shaping, the Lipin design team took "natural energy translator" as the core concept to sort out and establish a unique and differentiated brand system for Yunxi. This concept is implemented not only in the spatial experience scene, but also in the brand vision, product packaging and brand cultural content, and deeply interprets the spiritual core of the brand from multiple dimensions.

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项目名称：云惜香气研究所
项目地点：中国广州
项目面积：450㎡

自然疗愈的光影空间

A space of light and shadow for natural healing

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品牌精神先于空间场域被提炼出来，作为空间营造的依据。云惜是纯天然芳疗个护品牌，立品以“自然能量译者”为核心概念，帮助云惜梳理和建立具有差异化的品牌体系。空间体验场景、品牌视觉、产品包装及品牌文化内容均围绕这一概念，从不同维度演绎品牌精神。

The brand spirit was refined before the space field and served as the basis for space creation. Yunxi is a pure natural aromatherapy personal care brand, and Lipin takes "natural energy translator" as the core concept to help Yunxi sort out and establish a differentiated brand system. The spatial experience scene, brand vision, product packaging and brand cultural content all revolve around this concept, interpreting the brand spirit from different dimensions.

©黄早慧

在云惜香气研究所中，品牌精神扮演着指引的角色，引导着空间的打造。立品设计团队通过细致的规划和创意布局，将“自然能量译者”的理念融入到空间的每一个角落。自然的元素，如植物、光影等，与品牌的核心理念相呼应，为顾客创造出一个宁静、舒适的环境，带来身心愉悦的疗愈体验。

In Yunxi Aroma Research Institute, the brand spirit plays a guiding role and guides the creation of space. Through meticulous planning and creative layout, the design team integrates the concept of "natural energy translator" into every corner of the space. Natural elements, such as plants, light and shadow, echo the brand's core philosophy to create a tranquil and comfortable environment for customers to bring a healing experience that is pleasant to the body and mind.

©黄早慧

这个研究所不仅仅是一个销售场所，更是一个将自然与人类的关系深入探索的场所。立品设计团队在品牌视觉的呈现上下足了功夫，将“自然能量译者”的概念转化为具体的图形和符号，为品牌赋予了视觉上的识别度和魅力。

This institute is not only a sales place, but also a place to deeply explore the relationship between nature and human beings. The design team has put a lot of effort into the visual presentation of the brand, transforming the concept of "natural energy translator" into concrete graphics and symbols, giving the brand visual recognition and charm.

©黄早慧

云惜香气研究所的独特之处在于，它在品牌塑造的同时也在传递一种自然疗愈的生活方式。品牌的理念贯穿于空间的各个方面，从产品的包装到展示的布局，从环境的营造到顾客的体验，无不散发出自然、平和和愉悦的氛围。

The uniqueness of Yunxi Aroma Institute is that it is branding, but also conveying a natural healing lifestyle. The brand's philosophy runs through all aspects of the space, from the packaging of products to the layout of displays, from the creation of the environment to the customer's experience, all of which exude a natural, peaceful and pleasant atmosphere.

©黄早慧

云惜香气研究所是一个将自然疗愈与品牌精神相结合的独特空间。立品设计团队以“自然能量译者”为核心概念，将品牌的理念融入到空间、视觉、产品和文化中，为顾客带来了一个充满灵感和疗愈效果的体验。这个空间不仅仅是一个研究所，更是一个呈现自然与人类和谐相融的生活方式的窗口。

Yunxi Aroma Institute is a unique space that combines natural healing with the spirit of the brand. With the core concept of "Natural Energy Translator", the design team integrates the brand's concept into space, vision, product and culture, bringing customers an inspiring and healing experience. This space is not only a research institute, but also a window to the harmonious integration of nature and human life.

©黄早慧

项目信息

项目名称：云惜香气研究所
项目地点：中国广州
项目面积：450㎡

编辑：策站网

投稿邮箱：cezn.cn@outlook.com

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