壹所设计与大疆一直保持着密切的合作关系，持续两年以来，我们在科技零售空间领域积累了丰富的实践经验。在这次探讨中，我们将以位于佛山顺德地区最繁荣的商业中心——欢乐海岸Plus店为例，详细介绍大疆的线下零售体验店。
One Design has maintained a close cooperative relationship with DJI. Over the past two years, we have accumulated rich practical experience in the field of technology retail space. In this discussion, we will take the Happy Coast Plus store located in the most prosperous commercial center in Shunde, Foshan as an example to introduce DJI's offline retail experience store in detail.
室内设计: E Studio 壹所设计
项目名称: 大疆新零售体验展厅
项目地点:佛山顺德
DJI New Retail Experience Exhibition Hall
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大疆公司决定在佛山顺德的欢乐海岸Plus商业中心设立一家线下零售体验店，这标志着他们对中国市场的持续投资和对消费者体验的高度重视。这家零售体验店的设计与布局由壹所设计团队负责，我们在这个项目中秉承着以用户为中心的设计理念，致力于为消费者提供独特的购物体验。
DJI decided to set up an offline retail experience store in the Joy Coast Plus commercial center in Shunde, Foshan, which symbolizes their continuous investment in the Chinese market and their high emphasis on consumer experience. The design and layout of this retail experience store is in charge of the design team of Yisuo. We adhere to the user-centered design concept in this project and are committed to providing consumers with a unique shopping experience.
首先，我们在店内创造了一个引人入胜的空间，以吸引顾客的注意力。精心设计的展示区域陈列了大疆最新的无人机、摄像设备和其他科技产品，使顾客能够近距离观察和亲身体验这些创新产品。同时，店内的布局也考虑到了顾客的舒适度，提供了休息区域和交流空间，让顾客可以在轻松愉快的氛围中了解产品。
First, we created an engaging space inside the store to grab the customer's attention. The well-designed display area displays DJI's latest drones, camera equipment and other technological products, enabling customers to observe and experience these innovative products up close. At the same time, the layout of the store also takes into account the comfort of customers, providing a rest area and communication space, so that customers can learn about products in a relaxed and pleasant atmosphere.
其次，我们在店内引入了互动元素，以增强顾客的参与感。例如，我们设置了虚拟现实体验区，让顾客可以通过虚拟现实眼镜体验飞行，感受大疆无人机的操控乐趣。此外，我们还设置了工作坊区域，定期举办技术讲座和培训活动，帮助顾客更好地了解和使用大疆的产品。
Second, we have introduced interactive elements in the store to enhance customer engagement. For example, we have set up a virtual reality experience area, so that customers can experience flying through virtual reality glasses and feel the fun of controlling DJI drones. In addition, we have also set up a workshop area to hold regular technical lectures and training activities to help customers better understand and use DJI products.
最后，我们在店内采用了智能化技术，提升了购物的便捷性。顾客可以通过手机应用程序扫描产品二维码，获取详细的产品信息和价格，还可以实时查看库存情况，节省了购物时间。支付也变得更加简便，支持多种支付方式，包括移动支付和线上下单。
Finally, we have adopted intelligent technology in the store to improve the convenience of shopping. Customers can scan the QR code of the product through the mobile app to obtain detailed product information and prices, and can also check the inventory status in real time, saving shopping time. Payment has also become easier, supporting multiple payment methods, including mobile payment and online ordering.
壹所设计与大疆在佛山欢乐海岸Plus店的合作，不仅在零售空间中营造了令人印象深刻的购物体验，还通过引入互动和智能化元素，提升了顾客的参与感和便捷性。这个项目的成功为未来的科技零售空间提供了有价值的经验教训，也巩固了壹所设计作为创新设计团队的地位。
The cooperation between One Design and DJI in Foshan Happy Coast Plus store not only creates an impressive shopping experience in the retail space, but also enhances the sense of participation and convenience of customers by introducing interactive and intelligent elements. The success of this project provides valuable lessons for future tech retail spaces and strengthens One Design as an innovative design team.
项目信息
室内设计: E Studio 壹所设计
项目名称: 大疆新零售体验展厅
项目地点:佛山顺德
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