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对于华盛顿都会区交通管理局(又名地铁)来说,最重要的是人及其福祉。这是他们想要在L'Enfant Plaza的Jackson Graham大楼设计新总部的核心价值。
Ashton 创造了一个充满活力的品牌环境,其高可见度功能可帮助访客在空间中导航,在员工中建立自豪感,并将 WMATA 塑造成一个现代、热情的实体。图形、颜色和纹理的混合增加了整个建筑的可达性和互动性,同时对观众产生了持久的影响。
For the Washington Metropolitan Area Transit Authority (aka Metro), it's people and their well-being that matter most. This was the core value they wanted to design their new headquarters in the Jackson Graham Building at L'Enfant Plaza.
Ashton created a vibrant brand environment with high-visibility features that help visitors navigate the space, build pride among staff, and shape WMATA as a modern, welcoming entity. The mix of graphics, colors and textures increases accessibility and interactivity throughout the building while creating a lasting impact on the viewer.
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摄影:维维安·玛丽·多林
设计:Ashton
华盛顿都会区交通管理局总部
Washington Metropolitan Area Transit Authority Headquarters
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与贾尔斯·米勒(Giles Miller)合作制作的引人注目的大堂装置描绘了由数千块六角形瓷砖制成的WMATA用户的定制轮廓,其形状与整个DC系统使用的标志性地砖相匹配。瓷砖的各种颜色、饰面和角度位置也赋予了壁画运动,并代表了 WMATA 每天服务的骑手的多样性。
The striking lobby installation, made in collaboration with Giles Miller, depicts custom-made silhouettes of WMATA users created from thousands of hexagonal tiles, whose shape matches the iconic floor tiles used throughout the D.C. system. The tiles’ various colors, finishes, and angle placements also give the mural movement and represent the diversity of the riders WMATA serves each day.

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©维维安·玛丽·多林

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©维维安·玛丽·多林
在整个空间中,日常数据被提升到艺术层面。公交路线的条纹在电梯大厅的玻璃墙上制作了有趣的分散注意力的图形。
Throughout the space, everyday data is elevated to an artistic level. Stripes of bus routes make interesting distracting graphics on the glass walls of the elevator lobby.

©维维安·玛丽·多林

©维维安·玛丽·多林
一个单一的公共汽车时间表上图统一了大楼的七层楼梯间。根据 WMATA 无处不在的时间表创建的堆叠模式不仅仅是将视线带到开放空间——它还集成了每个楼层与该楼层相对应的时间戳。
A single, bus-schedule supergraphic unifies the building’s seven-story stairwell. The stacking pattern, created from WMATA’s ubiquitous timetables, does more than carry the eye up the open space—it integrates timestamps on each floor that correspond to that floor’s level.

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©维维安·玛丽·多林

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©维维安·玛丽·多林
WMATA广泛的档案也为丰富的设计资源提供了丰富的资源。对各种材料进行了梳理和分类,以在每个楼层创建独特的墙壁图形。例如,“首都理念”壁画由数百个DC地铁站最初建设期间拍摄的数百张照片幻灯片组成。
WMATA’s extensive archive also served as a rich design resource. The diverse range of materials was combed through and categorized to create a unique wall graphic on every floor. The “capital idea” mural, for instance, is composed of hundreds of photo slides taken during the original construction of multiple D.C. Metro stations.

©维维安·玛丽·多林

©维维安·玛丽·多林
其他楼层还强调了其他指导原则。每面墙都包含档案照片、手绘和插图,从 WMATA 车站的最初想法到更当前的活动。
Additional guiding principles are highlighted across the other floors. Each wall comprises archival photos, hand drawings, and illustrations, ranging from the initial ideas for WMATA’s stations to more current-day events.

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©维维安·玛丽·多林

©维维安·玛丽·多林
壁画的拼贴画以视觉方式涵盖了从公平到可访问性的一系列主题。这种分层效果允许每次他们走过时都有新的发现时刻。
The murals’ collages cover a range of topics, from equity to accessibility, in a visual way. This layered effect allows for new moments of discovery every time they’re walked past.

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©维维安·玛丽·多林

©维维安·玛丽·多林

©维维安·玛丽·多林
在第 3 层,展示了 WMATA 从开始到现在的历史时间表跨越了一条 100 英尺长的走廊。动态构图将文本、图像、引用、数据和档案对象结合成一个引人入胜的故事,强调 WMATA 在该地区的发展和影响。时间线的主题组织和邻里焦点将平易近人的结构应用于原本无缝的装置。
On level 3, a timeline of WMATA's history from its inception to the present is presented spanning a 100-foot corridor. The dynamic composition combines text, imagery, quotes, data and archival objects into a compelling story that emphasizes WMATA's growth and impact in the region. Timeline's thematic organization and neighborhood focus apply approachable structure to an otherwise seamless installation.

©维维安·玛丽·多林

©维维安·玛丽·多林

©维维安·玛丽·多林
项目信息
摄影:维维安·玛丽·多林
设计:Ashton
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