人类对未来总是充满各种向往与想象。科学技术作为第一生产力无疑是推动人类进步的核心因素，这同样也影响了人们对设计与产品的感性认知，充满“科技感”“未来感”的设计很容易收获大家的喜爱。其以赋予人开阔的想象力、专业技术的信任感、对未来饱含憧憬的昂扬情绪，一直是产品设计、品牌设计经久不衰的选择。

Human beings are always filled with various aspirations and imaginations for the future. Science and technology, as the primary productive force, are undoubtedly the core factors driving human progress, which also affects people's emotional perception of design and products. Design that is full of a sense of "technology" and "futuristic" is easy to win people's love. It has always been an enduring choice for product and brand design due to its ability to give people a broad imagination, a sense of trust in professional technology, and a strong sense of anticipation for the future.

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科技品牌展厅，绝不仅有硬凹的“科技感”

The technology brand exhibition hall is not limited to a hard concave "sense of technology"

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说到“科技感”，我们首先想到的可能是极简的几何图案与线条，搭配上偏理性的冷色调光源，再来点扁平化数据与图表符号，给人营造一种未来世界智能化、数字化、无菌，以及高效理性的感觉。在这类风格的加持下，辣条从路边小摊美食的命运焕然晋升为网购营销爆款的主角，奶茶店也可以从可爱甜心到赛博朋克的转变。在任何品类都可以搭上“科技感”的顺风车的当下，真正做高新技术、用科技来服务用户的企业又该如何从这纷乱的金属光泽、数字图表硬凹的“科技感”中脱颖而出呢？尤其是能够代表企业形象的品牌展示厅，将融合企业文化、成果历程、产品功能，除了充满未来世界的幻想之外，还可以有些什么，金蝶与朗图在金蝶新品牌形象展厅的设计方案上有过许多的思考。

When it comes to "technological sense," the first thing we think of may be minimalist geometric patterns and lines, paired with a more rational cool tone light source, and then flattened data and chart symbols, creating a sense of intelligence, digitization, sterility, and efficient rationality in the future world. With the support of this style, spicy noodles have transformed from the fate of roadside food stalls to the protagonist of popular online shopping marketing, and milk tea shops can also transform from cute sweethearts to cyberpunks. In the current era where any category can ride the ride of a "technological sense", how can enterprises that are truly high-tech and use technology to serve users stand out from the chaotic metallic luster and hard concave "technological sense" of digital charts? Especially in the brand exhibition hall that can represent the corporate image, it will integrate corporate culture, achievement process, and product functions. In addition to being full of fantasy about the future world, what else can there be? Kingdee and Lando have had many ideas in the design of Kingdee's new brand image exhibition hall.

「金蝶国际软件集团始创于1993年，是香港联交所主板上市公司。运用前沿科学技术，金蝶以管理信息化产品服务为核心，为超过400万家企业和政府组织提供云管理产品及服务，是中国软件市场的领跑者。本案位于深圳市南山区科技园片区的金蝶软件总部大厦内。」其实，在网红店们追求一切以拍照上传社交媒体为首要目标的视觉系潮流风靡之前，“科技感”的体现最重要的就是技术本身。作为一家科技公司，金蝶最不缺乏的就是货真价实的技术，但若不能很好地将技术与人的关系表达出来，让参观者真切地感受到金蝶产品的强大功能，这一切“科技感”的营造也是空谈。

Kingdee International Software Group was founded in 1993 and is a listed company on the main board of the Hong Kong Stock Exchange. Using cutting-edge scientific technology, Kingdee focuses on managing information technology products and services, providing cloud management products and services to over 4 million enterprises and government organizations. It is a leader in the Chinese software market. This case is located in the Kingdee Software Headquarters Building in the Science and Technology Park area of Nanshan District, Shenzhen, Before the popularity of the visual trend that internet celebrity stores pursued with the primary goal of taking photos and uploading social media, the most important manifestation of "technology" was the technology itself. As a technology company, Kingdee does not lack genuine technology at all. However, if the relationship between technology and people cannot be well expressed, so that visitors can truly feel the powerful functions of Kingdee products, the creation of all these "technological feelings" is also empty talk.

因此朗图在设计每一个展览区域，尤其是金蝶产品与服务的展示区时，都高度融合了互动性、持续性与更新性这三重要素，整个展厅将成为一个充满交互色彩的小型互联网科技体验馆。参观者可以直观可感的了解到企业的产品与服务，告别仅仅通过图片和抽象的文字去想象与预估的传统参观方式。除了将展厅做成一个小型互联网科技体验馆之外，朗图还试图从展厅的多角度、多细节在参观过程中展现金蝶的企业文化。为符合金蝶高新技术公司专业与前沿品牌调性，朗图将该展厅设计成为一个超现实主义的空间，既连贯又互不干扰，代表金蝶的“蝴蝶”形象也被融入到展厅的设计当中。白色墙面与深灰色石材，搭配不锈钢黑镜的材料与荧幕上变幻的光，犹如科幻电影场景一般，让参观者体验到走在科技与未来尖端的感觉。

Therefore, when designing each exhibition area, especially the display area of Kingdee products and services, Langtu highly integrates the three elements of interactivity, continuity, and updates. The entire exhibition hall will become a small internet technology experience hall full of interactive colors. Visitors can intuitively and intuitively understand the products and services of the enterprise, bidding farewell to the traditional way of visiting that only imagines and estimates through pictures and abstract text. In addition to turning the exhibition hall into a small internet technology experience hall, Langtu also attempts to showcase Kingdee's corporate culture from multiple perspectives and details during the visit process. In order to conform to the professional and cutting-edge brand tone of Kingdee High tech Company, Langtu has designed the exhibition hall as a surreal space, which is both coherent and non-interference with each other. The "butterfly" image representing Kingdee has also been integrated into the design of the exhibition hall. The white walls and dark gray stone, paired with stainless steel black mirror materials and the ever-changing light on the screen, are like scenes from science fiction movies, giving visitors a feeling of walking at the forefront of technology and the future.

屏幕视角、展柜视角和感应设备都根据人体工程力学的原理让互动在最舒适的情况下发生，参观者只需要尽情体验充满玩趣的互动效果，感受随时间推移金蝶的产品的不断升级革新。在参观末尾的是企业文化与荣誉展区，展厅风格由前段的空灵通透过渡到扎实沉稳。深灰色的石料通过曲折与分割，展现一段属于金蝶荣誉的史诗。参观者走在这一段展区，阅读着墙上的数字与图片，会不自觉地被这种厚重的力量所感染，心中沉淀出对金蝶品牌更深刻的认知与感受。在冷色调的未来感科技感展厅中，通过另一种质感与真实回顾历史与荣誉，在视觉、听觉、人机交互的填充下，金蝶的企业形象与精神得到了不可或缺的充实。

The screen perspective, display cabinet perspective, and sensing devices are all based on the principles of human engineering mechanics to allow interaction to occur in the most comfortable situation. Visitors only need to fully experience the interactive effects full of fun and experience the continuous upgrading and innovation of Kingdee's products over time. At the end of the visit is the Corporate Culture and Honors Exhibition Area, where the style of the exhibition hall transitions from being ethereal and transparent to being solid and steady. The dark gray stones, through twists and turns and divisions, showcase an epic that belongs to the honor of the Golden Butterfly. Visitors walking in this section of the exhibition area, reading the numbers and pictures on the wall, will unconsciously be infected by this heavy power, and their hearts will accumulate a deeper understanding and feeling of the Kingdee brand. In the cold toned futuristic technology exhibition hall, reviewing history and honors through another sense of texture and reality, filled with visual, auditory, and human-computer interaction, Kingdee's corporate image and spirit have been indispensable enrichment.

我们总是希望当参观者走完整个品牌展示厅之后在他们的脑海中留下些许记忆点。打破传统单一的展示方式，利用新媒体增强互动体验和参与感。让参观者沉浸式了解企业历史与文化，感受金蝶科技改变未来、打造未来企业管理美好愿景的决心与实力。这些都可以成为留在人们心智中的记忆点，成为“科技感”外壳下的真正内涵。

We always hope that when visitors walk through the entire brand showroom, they will leave some memory points in their minds. Breaking away from traditional single display methods and utilizing new media to enhance interactive experience and sense of participation. Let visitors immerse themselves in the history and culture of the company, and feel the determination and strength of Kingdee Technology to change the future and create a beautiful vision for future enterprise management. These can all become memory points left in people's minds, and become the true connotation under the shell of the "sense of technology".

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