策站 — 汇聚全球展厅展馆设计策展与分享

重新定义 | 慕尼黑宝马博物馆

©马库斯·迈耶、马库斯·巴克（外观）

作为公司总部全面改造的重要组成部分，宝马博物馆正在经历一场充满活力和创新的设计革命。在这个新的设计蓝图中，博物馆原有的独特建筑结构，也就是那个酷似一个“碗”的外观，将得以保留。然而，与此同时，周边部分也将被纳入博物馆的功能范围之内，为博物馆注入新的可能性。

As an important part of the comprehensive renovation of the company's headquarters, the BMW Museum is undergoing a dynamic and innovative design revolution. In this new design blueprint, the original unique architectural structure of the museum, that is, the appearance resembling a "bowl", will be preserved. However, at the same time, the surrounding parts will also be incorporated into the functional scope of the museum, injecting new possibilities into the museum.

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建筑、展览设计、场景设计：布鲁克纳工作室

结构与规划：施莱希伯格曼及其合伙人

照明与设计：DELUX AG，罗尔夫·德尔

项目面积：5000㎡

宝马博物馆

Bmw museum

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这个重新定义的设计概念以主题房间为核心，旨在为游客带来与众不同的展览体验。游客将可以通过坡道进入主题房间，这条坡道寓意着宝马品牌一直强调的流动性和运动性。进入主题房间后，游客将会被带入一个充满动感和创意的空间，通过展览和体验地点之间的巧妙连接，他们将感受到时间、历史和技术的交织。

This redefined design concept takes themed rooms as the core, aiming to bring visitors a distinctive exhibition experience. Visitors will be able to enter the theme room through the ramp, which implies the fluidity and sportiness that the BMW brand has always emphasized. After entering the themed room, visitors will be brought into a dynamic and creative space where they will feel the interweaving of time, history and technology through the ingenious connection between exhibition and experience locations.

©马库斯·迈耶、马库斯·巴克（外观）

这个设计概念还巧妙地延续了原始博物馆建筑的理念，即在封闭的空间中创造出街道和广场的氛围。这一思想通过重新设计的方式得以实现，以街道和房屋的城市空间体验为灵感，创造了一个仿佛置身于街区之中的感觉，让游客能够更为亲近地与展品互动。

The design concept also subtly continues the idea of the original museum building, which creates the atmosphere of the street and the square in an enclosed space. This idea was realized through a redesign, inspired by the urban space experience of streets and houses, creating a feeling of being in the neighborhood, allowing visitors to interact more intimately with the exhibits.

©马库斯·迈耶、马库斯·巴克（外观）

在展览建筑的设计中，媒体戏剧化成为一项关键元素。展览通过融入多媒体技术和戏剧性的展示手法，将展品的故事呈现得生动而引人入胜。这种设计使展览不再是静态的展示，而是一个充满活力的故事场景，将游客带入一个沉浸式的艺术体验之中。

Media dramatization became a key element in the design of the exhibition building. Through the integration of multimedia technology and dramatic display techniques, the exhibition presents the stories of the exhibits vividly and fascinatingly. This design makes the exhibition no longer a static display, but a dynamic story scene, bringing visitors into an immersive art experience.

©马库斯·迈耶、马库斯·巴克（外观）

宝马博物馆的全新设计将以其创新性、互动性和美感，为参观者呈现一个前所未有的博物馆之旅。它不仅在空间上延续了博物馆的独特特点，还在设计和技术上引入了全新的元素，为游客创造了一个完整而引人入胜的品牌探索之旅。从历史的回顾到未来的展望，这个全新的宝马博物馆将成为一个集知识、创意和感官体验于一体的文化瑰宝。

The new design of the BMW Museum will present an unprecedented museum tour for visitors with its innovation, interactivity and beauty. It not only continues the unique characteristics of the museum in space, but also introduces brand-new elements in design and technology, creating a complete and fascinating brand exploration journey for tourists. From looking back on history to looking forward to the future, this new BMW Museum will become a cultural treasure integrating knowledge, creativity and sensory experience.