推动制造业走向高端化、智能化、绿色化，是产业发展的主题。长沙中电智造园坐落于长沙经济开发区，致力于推进制造业的数字化升级。其展示空间，既要承载起产业发展的厚重感，又要能够“平易近人”地讲述好产业故事。用艺术为产业赋能，成为展厅找到平衡点，找寻观者兴趣点的关键。
Promoting the high-end, intelligent and green manufacturing industry is the theme of industrial development. Changsha Zhongdian Intelligent Manufacturing Park is located in Changsha Economic Development Zone and is committed to promoting the digital upgrade of the manufacturing industry. Its exhibition space should not only carry the heavy sense of industrial development, but also be able to tell good industrial stories in an "approachable" way. Empowering the industry with art has become the key for the exhibition hall to find a balance and find the interest of the audience.
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项目信息
项目名称：中电智造园（长沙）展示中心
时间：2022年8月
展厅面积：753平方米
城市：湖南·长沙
Zhongdian Intelligent Park Exhibition Center
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“制造”到“智造”的是整个展厅的主题，工业发展与产业转型升级的过程是复杂的，但繁复设计却往往成为限制想象力的桎梏。为此，本展厅空间设计反其道而行，跳脱出传统园区展厅的设计风格，用较低的造价，充分结合艺术空间的形式，以极简的风格营造更纯粹的工业发展氛围感，以装置艺术增添时代发展洪流下的人文温度，打造独特的参观体验。
The theme of the entire exhibition hall is from "manufacturing" to "intelligent manufacturing". The process of industrial development and transformation and upgrading is complex, but complex design often becomes a constraint on imagination. Therefore, the space design of this exhibition hall goes against the trend, breaking away from the design style of traditional park exhibition halls. With a lower cost, it fully combines the form of artistic space, creates a more pure industrial development atmosphere with a minimalist style, and adds cultural warmth to the trend of development with installation art, creating a unique visiting experience.
在空间布局上，展厅注重展示秩序的合理配置与层次感。整个空间开阔流畅、富有节奏变化，以空间主材色调做分隔，分为了“灰”、“白”两个部分。灰色微水泥的展现着制造业的工业风，将观者轻易地带入工业发展的情景之中。白色乳胶漆凸显着智能化发展的现代风。在灰白的分界上，以橙色的“智造园区”为过渡，象征着中电智造园在产业转型升级上发挥的价值。结合光影的变化，动态呈现数字化的风采。空间色调的变化，映照着主题——从“制”到“智”的蜕变，身处展厅不同空间位置，激发着不同的情绪变化。
In terms of spatial layout, the exhibition hall emphasizes the reasonable arrangement and sense of hierarchy of display order. The entire space is open, smooth, and full of rhythmic changes, separated by the color tones of the main materials, divided into two parts: "gray" and "white". The gray micro cement showcases the industrial style of manufacturing, easily bringing viewers into the scene of industrial development. White latex paint highlights the modern trend of intelligent development. On the gray and white boundary, the orange "Smart Manufacturing Park" symbolizes the value that China Electronics Corporation's Smart Manufacturing Park plays in industrial transformation and upgrading. Combining the changes in light and shadow, dynamically presenting a digital style. The change in spatial color reflects the theme - the transformation from "control" to "intelligence", and being in different spatial positions in the exhibition hall stimulates different emotional changes.
在展陈平面设计上，展厅让内容更简约、易读，从内容的铺排到展陈平面设计均只强调必要的信息。具有逻辑性、系统化、秩序感、清晰化的平面设计，用客观取代了主观，让观者在参观展示中心时是既能如同观看艺术展一般，又感受到逻辑性所带来的美感。
In terms of exhibition graphic design, the exhibition hall makes the content simpler and easier to read, emphasizing only necessary information from the layout of the content to the exhibition graphic design. The graphic design with logic, systematization, sense of order, and clarity replaces subjectivity with objectivity, allowing visitors to not only feel like watching an art exhibition, but also feel the beauty brought by logic when visiting the exhibition center.
展示形式
Display form
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在展示形式上，以内容为核心，形成聚焦内容的展示方式。
在对园区建筑产业进行展示的部分，展厅摒弃了传统沙盘的展示形式，将园区化身为洁净的白模，立体展示园区全貌。同时，在上方采用投影，投射在白模上，光影的流动与纵合变化，生动地展现讲数字技术应用在产业园区中，园区如何运转、如何服务与企业、如何推进产业发展，直观灵动、而不乏味。
In terms of display form, content is the core and forms a focused display method.
In the display of the construction industry in the park, the exhibition hall abandons the traditional sand table display form and transforms the park into a clean white model, displaying the entire park in a three-dimensional manner. At the same time, a projection is used above and projected onto a white mold. The flow and vertical changes of light and shadow vividly demonstrate how digital technology is applied in industrial parks, how the parks operate, how they serve enterprises, and how they promote industrial development. It is intuitive and dynamic, but not boring.
在智造产品展示区，采用了阵列的形式，用装置化的方式来呈现产品。秩序的白色方形盒子构成了完整的展示面。阵列所带来的完整感，让观者一眼就能看到智造产品之丰富和多样。温润的光从每个盒子中透出，衬托着每一件智造产品的细节。若想要了解每个产品，仍需要细细地观赏每一个在统一秩序中，展现不同产品、具有别样体验的盒子。
In the intelligent product display area, an array format was adopted to present the product in a device based manner. The orderly white square box forms the complete display surface. The sense of completeness brought by the array allows viewers to see the richness and diversity of intelligent products at a glance. Warm light shines from every box, highlighting the details of every intelligent product. If you want to understand each product, you still need to carefully observe each box that presents different products and unique experiences in a unified order.
在展厅的末端，有一面机械装置的合影墙，它由26根三棱柱构成，用电机联动，三面皆可展示不同的内容，满足在接待不同人群时的合影需求。其中一面所展示的字母“OVU”，即为园区开发运营公司的简称。这些字母由智能制造元素构成，机械臂、齿轮、智能装备、5G、物联网......众多元素集合在一个完整的画面之中，寓意着园区在推动智能制造发展上的美好愿景。
At the end of the exhibition hall, there is a group photo wall with a mechanical device, which is composed of 26 triangular prisms and is linked by an electric motor. Each side can display different content, meeting the group photo needs when receiving different crowds. The letter "OVU" displayed on one side is the abbreviation of the park development and operation company. These letters are composed of intelligent manufacturing elements, such as robotic arms, gears, intelligent equipment, 5G, the Internet of Things Numerous elements are gathered in a complete picture, symbolizing the beautiful vision of the park in promoting the development of intelligent manufacturing.
艺术赋能
Art empowerment
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在展厅的玻璃幕墙部分，专门规划了一处艺术橱窗，邀请了青年艺术家共创装置作品——《星图》。该作品为艺术家吴昊于19年开始创作的艺术项目，灵感来自城市各式灯光反射于金属板上形成的奇幻色彩。艺术家从海量素材中取七个最精彩的瞬间，组成如浩瀚宇宙的巨幅作品。
In the glass curtain wall section of the exhibition hall, an art showcase has been specially planned, and young artists have been invited to co create the installation work "Star Map". This work is an art project created by artist Wu Hao in 2019, inspired by the fantastic colors formed by the reflection of various urban lights on metal plates. The artist selects seven of the most exciting moments from a vast amount of material to create a massive work that resembles a vast universe.
该以城市流光为母题，充分考虑动态时空特性。通过材质、构图、布展等多重因素的调和，用静止画面打造动态观赏效果。使观者在一天中的不同时间地点获取截然不同的视觉体验。
为达到最佳展示效果，艺术家亦根据园区的特性调整了作品视觉和数据信息使其呈现的未来感和科学性与智能制造产业完美融合。
而三角区装置作品则是《星图》的延伸。圆形图像模拟天体运行的阵列，选取了朝阳、北极星、火花等多个关于智能制造的意像，蕴涵对智能制造产业的美好期望与祝愿。
The theme should be based on urban streamers, fully considering the dynamic spatiotemporal characteristics. By blending multiple factors such as material, composition, and layout, a dynamic viewing effect is created using still images. Enable viewers to experience completely different visual experiences at different times and locations throughout the day.
In order to achieve the best display effect, the artist has also adjusted the visual and data information of their works based on the characteristics of the park to perfectly integrate their futuristic and scientific presentation with the intelligent manufacturing industry.
The triangular installation work is an extension of 'Star Map'. The circular image simulates the array of celestial bodies, selecting multiple images related to intelligent manufacturing such as Chaoyang, Polaris, Spark, etc., which contains good expectations and wishes for the intelligent manufacturing industry.
从展厅参观结束走向出口的通道，别具新意地打造了一个艺术展——融合与共生。展览筛选了十余件青年艺术家的架上绘画作品，这些艺术家的表现题材、绘画语言、艺术风格各有不同，体现出一种多元性和丰富性。中电智造园在其规划设计上秉承开放、融合与共生的理念，促进城市与产业动能的融合，而艺术展带来的不同思想的“碰撞”和“相遇”，展现着其对城市文化、产业底蕴的理解与尊重。
From the end of the exhibition hall visit to the exit passage, a unique art exhibition has been created - fusion and symbiosis. The exhibition screened over ten easel paintings by young artists, each with different themes, painting languages, and artistic styles, reflecting a diversity and richness. Zhongdian Intelligent Park adheres to the concept of openness, integration, and symbiosis in its planning and design, promoting the integration of urban and industrial momentum. The "collision" and "encounter" of different ideas brought by art exhibitions demonstrate its understanding and respect for urban culture and industrial heritage.
项目信息
设计机构： OVU文创研究所、艺熹文化
项目名称：中电智造园（长沙）展示中心
时间：2022年8月
展厅面积：753平方米
城市：湖南·长沙
联系方式：18827525944、18871497992
编辑：吴 陈
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