如何在一个展览空间中探索无限的可能性、解决方案和场景？
这是设计团队在委托VAVE为美的商用空调展厅进行升级改造时必须面对的问题。目标是巧妙地传达公司全球领先的规模、企业的无限机遇和独特的技术创新。
飞行视频作为展览的第一印象。
How to explore infinite possibilities, solutions and scenarios in one exhibition space?
This is the problem that the design team must face when entrusting VAVE to upgrade and renovate Midea's commercial air-conditioning showroom. The goal is to subtly communicate the company's global scale, the enterprise's boundless opportunities and unique technological innovations.
The flight video serves as the first impression of the exhibition.
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项目信息
概念:VAVE工作室
设计:VAVE工作室
客户:美的商用空调事业部
地点:广东省佛山市顺德区
面积:600平方米
建筑:卡司通（深圳）展览有限公司
2021 Midea commercial air conditioner showroom
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美的商用空调以不断突破的精神在行业各个领域不断探索和前进。该项目的挑战性目标是提取企业的核心概念并组织内容部分。为了成功完成这一任务，VAVE设计团队提出了“探索无限”的概念，将空间分为五个主要部分。组织展览的设计策略称为AIDA，是Attention、Interest、Desire、Action的缩写。这一切都会导致客户从所选策略的第一个点到最后一个点的旅程。
Midea commercial air conditioners continue to explore and advance in various fields of the industry with the spirit of continuous breakthrough. The challenging goal of this project was to extract the core concepts of the business and organize the content parts. In order to successfully accomplish this task, the VAVE design team came up with the concept of "Explore Infinity", dividing the space into five main parts. The design strategy for organizing the exhibition is called AIDA, which is an acronym for Attention, Interest, Desire, Action. This all leads to the customer's journey from the first point to the last point of the chosen strategy.
欢迎来到展厅入口。这就是我们旅程的开始。
Welcome to the showroom entrance. This is where our journey begins.
空间的设计语言决定保持极简的色调、简单透明的元素，以强调美的公司的技术创新和进步。从入口处开始，参观者就可以感受到公司致力于未来的方向。
The design language of the space decided to maintain minimalist tones and simple and transparent elements to emphasize Midea's technological innovation and progress. From the entrance, visitors get a sense of the company's commitment to the future.
查看整个陈列室的 5 个不同区域。
Check out 5 different areas throughout the showroom.
展厅分为5个部分，围绕探索“无限”的概念。从想法，到开发，实施直至灵感。该主题与设计一起形成了清晰一致的旅程，并通过技术丰富来创造令人难忘的互动体验。
陈列室的 5 个区域的构思都围绕着无限。
Developed Infinity 发展不止步
励志无限 灵感不设限
场景无限体验无边界
创新无限创新全领域
International Infinity跨国界
The exhibition hall is divided into 5 parts, around exploring the concept of "infinity". From idea, to development, implementation to inspiration. The theme forms a clear and consistent journey with the design, enriched by technology to create memorable interactive experiences.
The 5 areas of the showroom are conceived around infinity.
Developed Infinity does not stop
Unlimited inspiration and unlimited inspiration
Unlimited scenes, unlimited experience
Infinite innovation, innovation in all fields
International InfinityCross Borders
Unlimited development
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旅程从“开发无限”部分开始。第一个区域的功能是引起注意并引起进一步探索的兴趣。在这个区域，参观者将了解该公司、其基础、历史里程碑和最重要的解决方案。
The journey begins with the "Developing Unlimited" section. The function of the first area is to attract attention and generate interest for further exploration. In this area, visitors will learn about the company, its foundations, historical milestones and the most important solutions.
半透明的显示屏讲述了企业的发展历程，提供了有关荣誉奖项、成就和合作伙伴的所有必要信息。
The translucent display tells the story of the company, providing all the necessary information about honors,achievements and partners.
Inspirational
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展览的中心呈现“励志无限”。转盘上的模型展示了未来智慧城市发展的起点。合作客户群以业务协作为目标，注重产品本身。因此，这种方法成为呈现最重要和最简单的技术特征的解决方案。
The center of the exhibition presents "Inspirational Infinity". The models on the turntable show the starting point of future smart city development. The cooperative customer group aims at business collaboration and focuses on the product itself. Therefore, this approach becomes the solution that presents the most important and simplest technical features.
清晰的设计语言为品牌内容创造空间。在 Inspirational Infinity 区域，参观者可以探索 BMS 智能建筑系统。
A clear design language creates space for branded content. In the Inspirational Infinity area, visitors can explore the BMS intelligent building system.
通过旋转模型，可以互动体验智慧城市的未来发展。增强现实内容以信息丰富、引人入胜的方式展示最重要的亮点。
By rotating the model, you can interactively experience the future development of smart cities. Augmented reality content presents the most important highlights in an informative and engaging way.
旋转模型易于使用，让每个客户都能清楚地了解产品本身。这是一种以易于理解的视觉呈现方式处理技术数据的优雅解决方案。
Rotating models are easy to use and give each customer a clear view of the product itself. It is an elegant solution for dealing with technical data in an easy-to-understand visual presentation.
Unlimited scenes
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第三个区域称为场景无限。在这里，客户可以体验到智能科技的微妙关怀，并获得关于智慧城市建设的广泛而清晰的知识。互动展示是对房地产配套、基础设施、商业服务、公用事业、农业生产等领域的经营难点和针对性解决方案进行多层次系统展示。得益于 VAVE Studio 开发的简化图形投影映射，这些困难的主题能够以简单易懂的方式进行交流。
The third area is called Scene Infinity. Here, customers can experience the delicate care of smart technology and gain extensive and clear knowledge about smart city construction. The interactive display is a multi-level systematic display of operational difficulties and targeted solutions in the fields of real estate facilities, infrastructure, commercial services, public utilities, and agricultural production. Thanks to the simplified graphical projection mapping developed by VAVE Studio, these difficult topics can be communicated in an easy-to-understand manner.
本版块致力于对智慧城市进行详细讲解，为客户提供“无边界的体验”。
This section is dedicated to explaining smart cities in detail and providing customers with a "borderless experience".
Unlimited innovation
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旅程的下一部分代表着创新无限，因为它讲述了整个领域的创新故事。为客户提供科技与制造资讯，让客户探索智能科技、软件系统、硬件设备、制造大屏背后的亮点。
This next part of the journey represents Innovation Unlimited as it tells the story of innovation across the field. Provide customers with technology and manufacturing information, allowing customers to explore the highlights behind smart technology, software systems, hardware equipment, and manufacturing large screens.
核心技术通过滑动屏幕的长展示展示，提供深入的内容。
The core technology is displayed through a long display of sliding screens, providing in-depth content.
international unlimited
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最后一个区域致力于国际无限的概念部分。这个区域以奢华的语气向参观者和潜在客户讲述了跨越国界、在国际舞台上开辟机遇的可能性。
The last area is dedicated to the conceptual part of International Infinity. In a tone of luxury, this area speaks to visitors and potential clients about the possibility of crossing borders and opening up opportunities on the international stage.
颜色和材料的变化标志着从一个区域到另一个区域的过渡。
旅程的最后一部分向客户介绍 Clivet 子品牌的奢华，从而打开利基行业通向世界的大门。
Changes in color and material mark the transition from one area to another.
The final part of the journey introduces customers to the luxury of the Clivet sub-brand, thereby opening the door of the niche industry to the world.
项目信息
概念:VAVE工作室
设计:VAVE工作室
客户:美的商用空调事业部
地点:广东省佛山市顺德区
面积:600平方米
建筑:卡司通（深圳）展览有限公司
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