OUTPUT打造全新数字零售空间，为阿迪达斯亚太区首家概念旗舰店带来耳目一新的体验。利用五项创新体验技术帮助阿迪达斯升级北京三里屯旗舰店。
OUTPUT creates a new digital retail space, bringing a refreshing experience to Adidas' first concept flagship store in the Asia-Pacific region. Using five innovative experience technologies to help Adidas upgrade its flagship store in Sanlitun, Beijing.
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项目信息
主机/客户端:阿迪达斯
项目:首家亚太区阿迪达斯旗舰店的数字零售空间
地点:adidas Sanlitun Flagship store, Beijing
日期:2022.11.29
Adidas' first concept flagship store in Asia Pacific
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超乎想象的四维互动装置HYPE，革新了店内的产品展示；AR交互吸引多感官运动爱好者；实时动作感应设备使消费者能够与该品牌的 IP 化身互动。同时，消费者还可以徜徉在数字花园中，创作属于自己的音乐作品，或者欣赏阿迪达斯产品与机械臂共同呈现的表演。在这个项目中，OUTPUT用体验重新定义了整个空间，在品牌和消费者之间建立了双向的情感共鸣。
HYPE, an unimaginable four-dimensional interactive installation, revolutionized in-store product display; AR interaction appealed to multi-sensory sports enthusiasts; and real-time motion sensing devices enabled consumers to interact with the brand's IP avatar. At the same time, consumers can also wander in the digital garden, create their own music works, or enjoy the performances presented by Adidas products and robotic arms. In this project, OUTPUT redefines the entire space with experience, establishing a two-way emotional resonance between the brand and consumers.
炒作
hype
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HYPE是一种多感官交互式裸眼3D装置 ，通过数字内容聚焦新产品，赋能新的数字零售体验。
HYPE是一种数据可视化机械设备，将机械设备与虚拟世界联系起来。您可以用手机扫描二维码，进入小程序，为您喜欢的鞋子投票。选定的鞋子将在其高光时刻从柱子上升起。同时，还将触发激光灯光以多维裸眼3D形式呈现，带来视觉冲击。
HYPE is a multi-sensory interactive naked-eye 3D installation that focuses on new products through digital content and empowers new digital retail experiences.
HYPE is a data visualization machine that connects machines to the virtual world. You can scan the QR code with your mobile phone to enter the mini program and vote for your favorite shoes. The selected shoe will rise from the pillar at its highlight moment. At the same time, the laser lights will also be triggered to present in a multi-dimensional naked-eye 3D form, bringing visual impact.
街谈巷议
street talk
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AR交互连接了现实世界和虚拟世界，培育了阿迪达斯多元化社区的生态系统。
TALK OF TOWN 是北京的微型数字艺术地图，涵盖了北京体育爱好者的热门目的地。该装置基于AR技术，在智能技术的驱动下，让参观者能够轻松定位到阿迪达斯的热门活动地点，并找到参加的人。
AR interactively connects the real world and the virtual world, fostering an ecosystem of Adidas' diverse communities.
TALK OF TOWN is a miniature digital art map of Beijing, covering popular destinations for sports fans in Beijing. The device is based on AR technology, driven by smart technology, allowing visitors to easily locate Adidas' popular event locations and find the people who participated.
声音花园
sound garden
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在奇幻花园中，参与者的专属虚拟IP角色出现在屏幕上。通过实时体感交互，专属虚拟IP头像实时跟随参与者的身体活动，仿佛一起跳舞；除了体感之外，参与者还可以录制和拍摄互动视频，并通过小程序保存独特的节奏视频。
In the fantasy garden, the participants' exclusive virtual IP characters appear on the screen. Through real-time somatosensory interaction, the exclusive virtual IP avatar follows the participants' body movements in real time, as if dancing together; in addition to somatosensory interaction, participants can also record and shoot interactive videos, and save unique rhythm videos through small programs.
在数字多媒体艺术与视听融合互动体验区，参与者扫描二维码登录小程序，戴上耳机，出示专属二维码，然后选择自己喜欢的音乐风格和运动项目，记录下他们那一刻的感受。之后，小程序将合成一首专属歌曲，让每个人都成为“歌手”。
In the digital multimedia art and audio-visual fusion interactive experience area, participants scan the QR code to log in to the applet, put on headphones, show their exclusive QR code, and then choose their favorite music style and sports, and record their feelings at that moment. After that, the applet will synthesize an exclusive song, making everyone a "singer".
LOOP STATION是一支由机械臂组成的乐队。这里的音乐素材来自于阿迪达斯产品通过碰撞、摩擦、触摸而产生的“声音”。创作音乐后，机械臂将模拟音乐表演。参与者可以在这里欣赏特别的乐队表演。
LOOP STATION is a band made up of robotic arms. The music material here comes from the "sound" produced by Adidas products through collision, friction and touch. After composing the music, the robotic arm will simulate the music performance. Participants can enjoy special band performances here.
项目信息
主机/客户端:阿迪达斯
项目:首家亚太区阿迪达斯旗舰店的数字零售空间
地点:adidas Sanlitun Flagship store, Beijing
日期:2022.11.29
创造者:输出实验室
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