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信息科技展厅 I GE通用电气北京医疗展厅

GE BTP HC Showroom是专为通用电气北京医疗部门所打造的医疗信息科技展厅。展厅承载了多类别的展示维度：GE医疗理念，中国医疗大环境现状，医疗问题解决方式，产品细节及解说，以及人文关怀等等。。。并且融入了不同的富媒体展示手段，让整个展厅的体验感更加生动并且多元化。

GE BTP HC Showroom is a medical information technology exhibition hall specially built for General Electric Beijing Medical Department. The exhibition hall carries a multi-category display dimension: GE's medical concept, the current situation of China's medical environment, solutions to medical problems, product details and explanations, and humanistic care, etc. . . And it incorporates different rich media display methods to make the experience of the whole exhibition hall more vivid and diversified.

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项目名称：GE通用电气北京医疗展厅

项目地点：北京

项目面积：600㎡

项目设计：塞筑建筑设计咨询（上海）有限公司

GE通用电气北京医疗展厅

GE General Electric Beijing Medical Exhibition Hall

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空间设计理念围绕着几个关键字产生：未来，科技，关怀。我们采用了纯粹的白基调设计，并大量使用了连贯的玻璃材质来创造出简约前卫的空间感受。所有的玻璃墙面均为双层设计，玻璃的内部设置了大幅面的抽象手绘背景，让人文关怀的基调能够贯穿于展厅内，并成为各个展项的视觉背景；手绘画面与LCD屏幕内容相互结合，创造出独特的虚实结合效果。作为展厅的起点，入口处的大型曲面LED屏幕阐述了GE医疗的主要理念及架构。

The concept of spatial design revolves around several keywords: future, technology, and care. We have adopted a pure white tone design and extensively used coherent glass materials to create a minimalist and avant-garde spatial feel. All glass walls are designed with double layers, and a large abstract hand-painted background is set inside the glass, allowing the tone of humanistic care to permeate the exhibition hall and become the visual background of various exhibition items; The combination of hand drawn graphics and LCD screen content creates a unique combination of virtual and real effects. As the starting point of the exhibition hall, the large curved LED screen at the entrance explains the main concepts and architecture of GE Healthcare.

当访客踏上地面上的圆点造型，屏幕上的内容会出现相应的联动以及解说。大型的实体产品模型搭配高挑的条形屏幕，形成了主要的产品展示区域。明亮的屏保内容相互呼应并形成整体的环境效果。当访客触摸感应点后，屏幕会呈现更加详细的产品描述。Kubio是GE医疗的独特产品。能够快速组合的实验室构建系统是非常前卫的产品类别。

When visitors step onto the dot shape on the ground, the content on the screen will display corresponding linkage and commentary. A large physical product model paired with a tall bar screen forms the main product display area. The bright screensaver content echoes each other and creates an overall environmental effect. After the visitor touches the sensing point, the screen will present a more detailed product description. Kubio is a unique product of GE Healthcare. A laboratory building system that can be quickly combined is a very avant-garde product category.

体验方式采用了虚拟现实VR形式，让访客能够非常直观地感受Kubio构建系统及空间形式。未来医疗的互动墙面会跟随人体动作而产生变化，体现了“人”与“科技”相辅相成的概念，并提供访客一个较有乐趣的过渡空间。

The experience adopts the form of virtual reality VR, allowing visitors to intuitively experience the Kubio construction system and spatial form. In the future, the interactive wall of healthcare will change with human movements, reflecting the concept of "people" and "technology" complementing each other, and providing visitors with a more enjoyable transitional space.