上海是一个多面性和富于变化的城市，充满现代时尚的新世纪面孔，但也融合着历史的浓墨重彩。城市的黑夜与白日相互交织，展现出独特而迷人的城市魅力。苏州河是上海最初形成发展的中心，也在后来成为搭建国际大都市上海的最初水域框架，承载了城市的发展历程和文化积淀。
Shanghai is a multifaceted and changing city, full of modern and fashionable faces of the new century, but also full of rich history. The city's night and day are intertwined, showing a unique and charming urban charm. Suzhou Creek was the center of Shanghai's initial formation and development, and later became the initial water framework for building Shanghai, an international metropolis, carrying the city's development history and cultural heritage.
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项目名称：中海汇德里展厅
项目类别：地产销售中心
管理团队：姜江、 金樑、周淼 、 支伟峰、董佳韻
主持设计：陈峻佳Kyle Chan 、Yang、Edwiin Ng、Derrick Leung、Katie Ng、Cheryl Tam
Zhonghaihui Delhi Exhibition Hall
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海汇德里是一处位于苏州河畔的展示空间，设计师的灵感来源于苏州河的水，将其融入展厅设计中。品牌方希望打造一处别具一格的展厅，不再采用传统的繁复装饰模式，而是创造一个能够深刻体验品牌精神的空间。然而，在500平米左右的空间内创造极致体验并非易事，因此设计师采用了极简主义的设计风格，并结合艺术装置、灯光和软装陈设等元素，打造了一个极具灵魂性的空间，展现出未来城市生活流线的美好愿景。
Haihui Delhi is a display space located by the Suzhou River, inspired by the water of the Suzhou River and integrated into the exhibition hall design. The brand hopes to create a unique exhibition hall, no longer using traditional and complex decoration modes, but creating a space that can deeply experience the brand spirit. However, it is not easy to create the ultimate experience in a space of about 500 square meters. Therefore, the designer adopted the Minimalism design style and combined elements such as art installations, lights and soft furnishings to create a very spiritual space, showing a beautiful vision of the future urban life stream.
设计师巧妙地利用黑色和白色的主题色调，通过明暗的对比，将空间分隔出独特的节奏感和韵律感，为空间增添了更多的视觉效果和沉浸式的感官体验。玻璃围合的空间设计，使整个展示空间看起来轻盈而富有生命力，让来访者在这里体验到一场非凡的旅程。展厅的设计通过灵活的艺术灵感和城市元素的相互融合，打造出一个无限延展和变幻的城市艺术空间，为品牌的理念和形象注入了新的灵魂和生命力。
The designer cleverly utilizes the theme tones of black and white to separate the space into a unique sense of rhythm and rhythm through a contrast between light and dark, adding more visual effects and immersive sensory experiences to the space. The glass enclosed space design makes the entire display space appear lightweight and full of vitality, allowing visitors to experience an extraordinary journey here. The design of the exhibition hall creates an infinite and ever-changing urban art space through the integration of flexible artistic inspiration and urban elements, injecting new soul and vitality into the brand's concept and image.
在空间设计中，确定边界是非常重要的一步。峻佳设计通过创造具有形式美的空间规划来加强整个空间的开展体验。入口区域采用走廊式设计，并加入了艺术装置，形成了一个狭窄的黑色空间，为整个空间的节奏和叙事带来了层次感和张力。
In spatial design, determining boundaries is a very important step. Junjia Design enhances the overall spatial experience by creating a formal and beautiful spatial plan. The entrance area adopts a corridor style design and incorporates artistic installations, forming a narrow black space that brings a sense of hierarchy and tension to the rhythm and narrative of the entire space.
从城市和品牌形象衍生而来的艺术互动装置，打造的是一个光之河的城市印记。城市「无限」发展的旋律，通过镜像的方式被充分演绎，过去、现在、未来种种交汇，寓意各式各样的故事在城市上演。把以上内容用不同的文字重新描述一遍
The artistic interactive installation derived from the city and brand image creates a city imprint of the River of Light. The melody of the "infinite" development of cities is fully portrayed through a mirror image, with the intersection of the past, present, and future, implying that various stories are staged in the city. Describe the above content again in different words
通过进入具有强烈仪式感的入口，参观者在狭窄的“黑夜”空间中沉浸式地体验，激发出他们对下一个展厅的强烈期待。在这个空间中，艺术与科技的融合达到了完美的境界，呈现出品牌的美好理念和象征性艺术品，彰显出品牌的独特魅力。
By entering the entrance with a strong sense of ceremony, visitors immerse themselves in the narrow "dark night" space, inspiring their strong expectations for the next exhibition hall. In this space, the integration of art and technology has reached a perfect state, presenting the brand's beautiful concept and symbolic artwork, highlighting the brand's unique charm.
本设计项目以品牌未来生活为主题，通过灵感来源于汇德里品牌的视觉形象，创造出一系列展示装置，其中心点为汇德里Logo。装置采用了线条和几何符号的变化，呈现出独具一格的视觉效果，营造出视觉上的盛宴。这种设计表达了汇德里品牌与上海的紧密交融，同时强调苏州河畔新故事的起点。
This design project takes the brand's future life as the theme, and creates a series of display devices inspired by the visual image of the Huideli brand, with the Huideli logo at the center. The device adopts changes in lines and geometric symbols, presenting a unique visual effect and creating a visual feast. This design expresses the close integration of the Huideli brand with Shanghai, while emphasizing the starting point of the new story along the Suzhou River.
这个空间的魅力在于它多变的身影和无限的想象力。白色的主题色与前面的空间形成强烈对比，引导人们到达每一个空间，消除了陌生感。河流与时间主题的叙事相结合，隐喻着城市历史的积淀和未来的无限发展。光影与人流的流动相互交织，形成了精致的变化，让人流连忘返。
The charm of this space lies in its ever-changing figure and infinite imagination. The white theme color forms a strong contrast with the space in front, guiding people to reach every space and eliminating the sense of strangeness. The combination of river and time themes in narrative metaphors the accumulation of urban history and the infinite development of the future. The interweaving of light and shadow with the flow of people creates exquisite changes that make people linger and forget to leave.
「时间的旋涡」主题装置是展厅的核心，其流线设计如水般流淌，与时间之海相融合，象征着城市与品牌文化的传承和积淀。同时，它也是未来的起点，代表着所有可能性的交汇。地面细节的流线设计，延续了整个空间的设计概念，使之更加完整。
The theme installation of "Time Vortex" is the core of the exhibition hall, with its streamline design flowing like water, integrating with the sea of time, symbolizing the inheritance and accumulation of city and brand culture. At the same time, it is also the starting point for the future, representing the intersection of all possibilities. The streamlined design of ground details continues the design concept of the entire space, making it more complete.
在展示品牌实力的同时，行走动线上穿插着绿植，让人感受到自然与品牌的和谐共存。时间线条穿插其中，让人感受到中海40年的历史积淀和品牌的强大实力。这些元素的融合呈现了项目未来美好的展望。
While showcasing the brand's strength, green plants are interspersed on the moving line, making people feel the harmonious coexistence of nature and the brand. The time line intersperses among them, giving people a sense of the 40 year history of China Shipping and the strong strength of the brand. The fusion of these elements presents a promising future for the project.
软装设计在项目中扮演了重要的角色，设计师以苏州河为主题，巧妙地运用长短线条勾勒出蜿蜒曲折的河流图案，通过蓝色的点缀，使整个空间变得更为生动，呈现出五彩斑斓的城市景象。家居饰品的点缀更是让整个空间充满了亲和和温馨的氛围。
Soft decoration design plays an important role in the project. The designer takes the Suzhou River as the theme and cleverly uses long and short lines to outline the winding and winding river pattern. Through blue embellishments, the entire space becomes more vivid, presenting a colorful urban scene. The embellishment of home accessories fills the entire space with a friendly and warm atmosphere.
为了挑战传统小空间单调枯燥的印象，峻佳设计采用了多种手法，包括空间叙事、平面布局、主题艺术装置等，以打造鲜明的品牌IP。同时，他们将品牌40年的发展线索融入其中，以表达共创美好生活的理念。在这个时代不可逆转的浪潮中，峻佳设计旨在开启一场未来生活实验，通过融合个体智慧和现代技术，呈现不同主题视角的“科技·趋势·未来·生活”。这也是对设计的社会价值所做出深入思考的表现。
In order to challenge the monotonous and dull impression of traditional small spaces, Junjia's design adopts various techniques, including spatial narrative, plane layout, theme art installations, etc., to create a distinct brand IP. At the same time, they integrated the brand's 40 year development clues into it to express the concept of creating a better life together. In the irreversible wave of this era, Junjia Design aims to launch a future life experiment, presenting different thematic perspectives of "technology, trends, future, and life" by integrating individual wisdom and modern technology. This is also a manifestation of deep reflection on the social value of design.
项目信息
项目名称：中海汇德里展厅
项目类别：地产销售中心
管理团队：姜江 、 金樑、周淼、支伟峰 、董佳韻
服务内容：室内 、软装 、策划
主持设计：陈峻佳Kyle Chan、Yang 、Edwiin Ng、 Derrick Leung、Katie Ng 、 Cheryl Tam
软装设计：Nicko Hui 、 Hannah Shen、 Jessie Ding
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