策站 — 汇聚全球展厅展馆设计策展与分享

美图总部企业展厅 | OUTPUT

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OUTPUT为美图打造的数字未来展厅，坐落于厦门环东海域美峰创谷的美图大厦内。依循美图「美」的品牌基因，OUTPUT打造集品牌营销与场景式社交功能于一体的一站式数字未来展厅。

The Digital Future Exhibition Hall created by OUTPUT for Meitu is located in the Meitu Building in Meifeng Chuanggu, Xiamen, China. Following the brand genes of Meitu "Mei", OUTPUT aims to create a one-stop digital future exhibition hall that integrates brand marketing and situational social functions.

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项目地址：厦门

项目面积：350㎡

项目类型：企业展厅

空间设计：OUTPUT

美图总部企业展厅 | OUTPUT

Meitu Headquarters Enterprise Exhibition Hall | OUTPUT

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#01

空间理念

{ Space Design Concept }

空间平面图 © OUTPUT

OUTPUT根据多元化的参观群体进行策展性区块规划，打造2C用户体验区（To Customer）及2B产品信息区（To Business）两大主区域，以「美图美学-场景体验化」「美图科技-多媒体交互化」「美图产业联盟-数字艺术化」的全新空间形式，引领用户探索美图的「变美」生态链及强大的科技核心实力。

#01

Space concept

{Space Design Concept}

Space Plan © OUTPUT

OUTPUT plans curatorial blocks based on a diverse audience, creating two main areas: the 2C User Experience Area (To Customer) and the 2B Product Information Area (To Business). With a new spatial form of "Meitu Aesthetics Scene Experience", "Meitu Technology Multimedia Interactive", and "Meitu Industry Alliance Digital Art", it leads users to explore the "beauty changing" ecological chain and strong technological core strength of Meitu.

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#02

让科技与艺术美好交汇

{ Technology & Art }

一层大堂作为美图总部大楼的主入口，被打造为美图体验之旅的超现实开端，品牌核心理念与城市文化底蕴互为链接。巨大的数字屏幕置入大堂中心，由三块大小不一的屏幕构成，不断变化的裸眼3D影像传达了「让科技与艺术美好交汇」的美图理念，创造了一个流动的、动态的虚拟空间。

#02

Let technology and art converge beautifully

{Technology&Art}

The first floor lobby serves as the main entrance to the Meitu headquarters building, and is designed as the surreal beginning of the Meitu experience journey. The core brand concept and urban cultural heritage are interconnected. A huge digital screen is placed in the center of the lobby, consisting of three screens of varying sizes. The constantly changing naked eye 3D images convey the concept of "making technology and art beautiful", creating a flowing and dynamic virtual space.

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OUTPUT创作的影像短片，以无限跳动、数字海浪、未来花园作为三大主题。无限跳动——品牌旗下APP图像与有机物体在空间中缓缓跳动，焕发生机；

The video short film created by OUTPUT features three main themes: infinite beats, digital waves, and future gardens. Infinite Dance - The brand's APP images and organic objects slowly jump in space, giving off vitality;

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数字海浪——汲取关于海的动态灵感，采集来自厦门的潮汐数据，科技能量注入水体中，形成永恒的数字波浪；

Digital Waves - Drawing inspiration from the dynamics of the sea, collecting tidal data from Xiamen, injecting technological energy into the water to form eternal digital waves;

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未来花园——厦门素有「海上花园」美誉，当花园被引入空间中，自然与科技、虚拟与现实交织一体，以有限的尺度呈现无限的意趣。

Future Garden - Xiamen is known as the "Garden of the Sea". When the garden is introduced into space, nature and technology, as well as virtual and reality, intertwine to present infinite charm on a limited scale.

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‍#03

以美为内核

科技赋能产业

{ Technology & Industry }

#03

With beauty as the core

Technology Empowerment Industry

{Technology&Industry}

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以光影为元素串联空间体验，灯光色彩与曲面数字屏幕构成空间的主要视效。「美图红」和「弥散渐变」作为品牌特有的色彩元素，自带新潮、动感与科技的张力，成为贯通整个展厅空间的设计语言，彰显品牌积极无畏、朝气蓬勃的年轻态度。

Using light and shadow as elements to connect the spatial experience, the main visual effect of the space is composed of lighting colors and curved digital screens. As unique color elements of the brand, "Meitu Red" and "Dispersive Gradient" bring trendy, dynamic, and technological tension, becoming the design language that runs through the entire exhibition hall space, showcasing the brand's proactive, fearless, and vibrant young attitude.

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随着光影线条造型的引导，来到用户体验区。以弧形墙面展示美图的发展历程，以流线型空间沉浸式展示美图的品牌文化。

With the guidance of light and shadow line modeling, come to the user experience area. Display the development process of Meitu with curved walls, and immerse Meitu's brand culture with streamlined spaces.

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开放式的礼盒造型，将参观者注意力转移到美图的产品空间站。独特造型的装置，寓意美图美学为用户带来美的礼物。结合AIGC及多元化交互体验，展示美图强大的产品研发——「美图秀秀」「美颜相机」「Wink」，制造轻松好玩的交流场。

The open gift box design diverts visitors' attention to Meitu's product space station. The device with unique shape means that the aesthetics of Meitu brings beautiful gifts to users. Combining AIGC and diverse interactive experiences, showcasing Meitu's powerful product development - "Meitu Xiuxiu", "Beauty Camera", and "Wink" - to create a relaxed and fun exchange venue.

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通过点击大屏左右侧的互动屏幕，观众能一键式体验AIGC的强大图像处理能力：从AI绘画（AIGC生成漫画脸），到虚拟换装（AIGC元宇宙形象构建），再到画质修复（AIGC修复老照片），大屏可以同时让庞大的观众群介入AIGC图像处理的视觉观看中，并进行分屏的播映。

By clicking on the interactive screens on the left and right sides of the large screen, viewers can experience the powerful image processing capabilities of AIGC with one click: from AI painting (AIGC generating comic faces), to virtual dressing (AIGC metaverse image construction), and then to image quality restoration (AIGC repairing old photos). The large screen can simultaneously allow a large audience to participate in the visual viewing of AIGC image processing and perform split screen broadcasting.

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AI生成漫画脸

AI generated manga face

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AI元宇宙形象构建

步行至产品空间站对面，迎面而来的是一块巨大的环形屏幕，呼应着2C用户体验区（To Customer）以圆弧形为造型的流畅设计感，参观者可以在此沉浸式地观看美图品牌短片，了解企业文化。

AI Metaverse Image Construction

Walking to the opposite side of the product space station, facing you is a huge circular screen, echoing the smooth design of the 2C user experience area (To Customer) with an arc shape. Visitors can immerse themselves in watching Meitu brand short films and learn about corporate culture here.

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凭借着丰富的影像表达方式和技术实力，美图公司广受全球用户欢迎。截至2022年12月，美图月活跃用户总数为2.43亿，其中海外月活跃用户数达7976万。在面向世界地图的触屏交互区域中，闪烁着来自全球用户的各项数据、真实反馈和市场价值，展示美图的国际战略视野与所获成就。

With its rich image expression methods and technical strength, Meitu Company is widely welcomed by users worldwide. As of December 2022, the total number of monthly active users in Meitu was 243 million, of which 79.76 million were overseas. In the touchscreen interaction area facing the world map, various data, real feedback, and market value from global users flicker, showcasing Meitu's international strategic vision and achievements.

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神秘、梦幻、未来……弥散于空间内，营造一段关于科技与美学融合共生的空间体验。

#04

人工智能驱动

构筑未来美学体系

{ AI & Aesthetic }

由此，转入2B产品信息区（To Business），全方位呈现美图产业联盟与人工智能AIGC核心驱动的结合。相较于前面的用户体验区，这里更为明亮活力，为参观者带来更为聚焦性的内容展示。

Mystery, fantasy, future... diffuse within the space, creating a spatial experience of the integration and coexistence of technology and aesthetics.

#04

Artificial intelligence driven

Building a Future Aesthetic System

{AI&Aesthetics}

From this, we will move to the 2B product information area (To Business), presenting a comprehensive combination of the Meitu Industrial Alliance and the core drivers of artificial intelligence AIGC. Compared to the previous user experience area, it is brighter and more vibrant, bringing visitors a more focused display of content.

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影像产业区域采用「内容+体验」的复合叙事模式，多重演绎美图前瞻性视角下的AI+品牌数字化平台，以及包含「美图云修」（六屏展示批量一键修图）、「美图设计室」（AIGC自动图片生成）在内的美图全矩阵布局。「美图云修」是美图公司旗下的一站式智能修图解决方案，帮助商业摄影机构数字化转型；而「美图设计室」围绕「AI商品设计」与「AI平面设计」为用户的设计工作流提供解决方案。

该展区采用多媒体触摸的交互形式，让参观者解读、探索、感受AI不同玩法带来的乐趣，赋予人们更为深刻的互动性和记忆点。

The imaging industry area adopts a composite narrative model of "content+experience", which multiple interpretations of the AI+brand digital platform from the forward-looking perspective of Meitu, as well as a Meitu full matrix layout including "Meitu Cloud Xiu" (six screen display of batch one click image repair) and "Meitu Design Room" (AIGC automatic image generation). Meitu Cloud Repair "is a one-stop intelligent photo repair solution under Meitu Company, helping commercial photography institutions achieve digital transformation; The "Meitu Design Room" provides solutions for users' design workflows around "AI product design" and "AI graphic design".

The exhibition area adopts a multimedia touch interactive form, allowing visitors to interpret, explore, and experience the fun brought by different AI gameplay, giving people more profound interactivity and memory points.

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六屏批量一键修图

‍美业区域以透明、轻盈的材质营造区间的通透感，展区以大屏联动肌肤检测设备「美图宜肤」和沉浸式体验上妆「美图魔镜」为主要展项，诠释美图利用人工智能AICG在图像领域深耕多年形成的创新技术融合，以及在商业摄影、医美美妆、零售营销、内容设计四大领域构筑深厚的技术壁垒。

比如「美图宜肤」正是以AI测肤助力美业数字化，向全球护肤品牌、医美机构及美容院业务，提供AI测肤及相关SaaS解决方案。而通过「美图魔镜」，用户能体验一键式AI妆容效果，寻找自己的美妆方案。

Six screen batch one click image repair

The beauty industry area creates a sense of transparency in the interval with transparent and lightweight materials. The exhibition area features a large screen linked skin detection device called "Meitu Yiskin" and an immersive experience makeup "Meitu Magic Mirror" as the main exhibition items, interpreting the innovative technology fusion formed by Meitu's use of artificial intelligence AICG in the image field for many years, and building deep technical barriers in four major fields: commercial photography, medical beauty makeup, retail marketing, and content design.

For example, 'Meitu Yifu' uses AI skincare testing to help digitize the beauty industry, providing AI skincare testing and related SaaS solutions to global skincare brands, medical beauty institutions, and beauty salon businesses. Through the 'Meitu Magic Mirror', users can experience one click AI makeup effects and find their own beauty solutions.

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一个科技引擎艺术装置，以树的意象形态扎根于产品信息区，吸收空气中的科技养分，赋予空间自然生命力和视觉张力。

A technology engine art installation rooted in the product information area in the form of trees, absorbing technological nutrients from the air, and endowing the space with natural vitality and visual tension.

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四面方形屏幕与上方循环自转的环形屏幕，从不同维度向纵深发展，塑造数字引领的感官体验。在这里，你可以与美图数字人进行智能交互对话，体验捏脸、换装等美图AIGC功能。

The four sided square screen and the circular screen with rotating rotation above develop from different dimensions to depth, shaping the sensory experience led by numbers. Here, you can have intelligent interactive conversations with Meitu Digital People and experience Meitu AIGC functions such as facial pinching and dressing.

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#05

品牌展厅的数字化

{ Digitization of brand showrooms }

在社会和科技高度发展的今天，人工智能作为新兴数字技术的出现，必然会为互联网科技企业带来无限的可能性，推动各大企业走向数字化转型升级。走过移动互联网的黄金十年，在人工智能浪潮中奔腾的美图，基于清晰的发展战略，以AIGC推动体验创新和产业升级，持续把「科技」与「艺术」融入产品和服务当中，为用户带来丰富的影像体验、美学体验。

#05

Digitalization of brand showrooms

{Digitization of brand showrooms}

In today's highly developed society and technology, the emergence of artificial intelligence as an emerging digital technology will inevitably bring infinite possibilities to internet technology enterprises, driving major enterprises towards digital transformation and upgrading. Through the golden decade of mobile internet, Meitu has been surging in the wave of artificial intelligence. Based on a clear development strategy, AIGC has been used to promote experience innovation and industrial upgrading, continuously integrating "technology" and "art" into products and services, bringing users a rich visual experience and aesthetic experience.

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由此释出的美图展厅，将搭载着科技内核走向全新的数字化形态。在这之中，OUTPUT从概念策划、展厅设计、多媒体制作到终的展项落地，展现了其聚焦数字化展厅领域的创意设计力量。OUTPUT深度探索品牌理念与发展脉络，联合数字科技赋能品牌效益，实现品牌展厅成为集场景、交互、体验于一体的有效空间载体。

The Meitu Exhibition Hall released from this will carry the technological core towards a new digital form. In this process, OUTPUT demonstrated its creative design power in the field of digital exhibition halls, from concept planning, exhibition hall design, multimedia production to the final landing of exhibition items. OUTPUT deeply explores the brand concept and development context, combines digital technology to empower brand benefits, and realizes that the brand exhibition hall becomes an effective spatial carrier that integrates scenes, interactions, and experiences.