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提升品牌价值：爱与科学 | 杭州 · 兔头妈妈办公总部

办公环境和品牌价值紧密相关。良好的办公环境能提升品牌价值，它就像品牌的一张名片。舒适、美观、现代化的办公场所会给合作伙伴、客户留下好印象。它能提高员工的满意度和归属感，促使员工更积极地投入工作，为品牌提供更优质的产品或服务，从而间接地提升品牌价值。

The office environment is closely related to brand value. A good office environment can enhance brand value, it's like a business card for a brand. A comfortable, beautiful, and modern office space will leave a good impression on partners and customers. It can improve employee satisfaction and sense of belonging, encourage employees to be more actively engaged in their work, provide better products or services for the brand, and indirectly enhance brand value.

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项目名称：兔头妈妈办公总部

项目地址：杭州市西湖区荆大路180号2号楼5-7楼

室内设计/软装设计：杭州春和水象室内设计

建筑面积：2250㎡

杭州 · 兔头妈妈办公总部

Hangzhou Rabbit Head Mama Office Headquarters

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项目概述 | Project Overview

兔头妈妈创立于2018年，将“妈妈的爱”注入产品研发与设计，品牌理念是爱与科学该项目位于中国杭州余杭区，是国货母婴品牌“兔头妈妈”的杭州总部新办公室和实验室，该写字楼单层建筑面积1000平方米，本次项目总共2850平米，可以容纳200人同时办公。

TuTou Mama was founded in 2018, injecting "Mama's Love" into product research and design. The brand concept is Love and Science. The project is located in Yuhang District, Hangzhou, China, and is the new office and laboratory of the domestic mother and baby brand "TuTou Mama" in Hangzhou. The single story building area of the office building is 1000 square meters, and the total project area is 2850 square meters, which can accommodate 200 people working at the same time.

进入办公楼最先引人瞩目的是五楼和六楼连接的开放（会议室）大阶梯，大阶梯每个体块各异，我们设计之初就将他们分为abc三种类型的体块安插在大阶梯群中，目的是为了其承载更多功能，不仅可以容纳30-40人开会，也可以成为员工们临时讨论工作亦或是休闲，看书，聚会的场所

The first thing that catches people's attention when entering the office building is the open (conference room) staircase connecting the fifth and sixth floors. Each block of the staircase is different, and we designed it to be divided into three types of blocks, ABC, and placed them in the staircase group to carry more functions. It can not only accommodate 30-40 people for meetings, but also serve as a temporary place for employees to discuss work, relax, read books, and gather

设计概念 | Design Concept

甲方品牌核心理念为“爱与科学”，我们从爱与科学两个关键词出发，从功能上，我们明确了“厚墙”理念。“厚墙”的存在使整个空间井然有序，动线流畅，空间划分不凌乱，同时他也寓意着公司保护爱护着每个员工，就像爱护着每个消费者一样。从开放办公区到独立的会议室，从休闲的茶水间到静谧的资料室，每一处空间都因 “厚墙” 的合理分隔而井然有序。员工们日常工作的动线，也因 “厚墙” 的引导变得流畅自然，不会出现不同路线相互交叉干扰的情况。而且“厚墙” 对于空间细致的划分，避免了办公空间变得杂乱无章，各个区域各司其职，完美融合为一个高效协作的整体。

The core concept of Party A's brand is "love and science". Starting from the two keywords of love and science, we have clarified the concept of "thick wall" in terms of functionality. The existence of "thick walls" makes the entire space orderly, with smooth flow and no messy division of space. At the same time, it also implies that the company protects and cares for every employee, just like caring for every consumer. From open office areas to independent meeting rooms, from casual tea rooms to quiet study rooms, every space is well-organized due to the reasonable separation of "thick walls". The daily work flow of employees has also become smooth and natural due to the guidance of the "thick wall", without the situation of different routes crossing and interfering with each other. Moreover, the "thick wall" provides a detailed division of space, avoiding the office space from becoming cluttered and chaotic. Each area has its own responsibilities, perfectly integrating into an efficient and collaborative whole.

从风格上，我们也明确了“奶油苏打”的色彩概念，虽然品牌是母婴产品，但也是成年人工作的地方，所以我们运用了小时候喜欢的奶油蛋糕的色彩和线条，但也运用了比如不锈钢板和局部硬朗的线条来中和整个空间的柔软度，使整个空间温度又不失利落。

In terms of style, we have also clarified the color concept of "cream soda". Although the brand is a mother and baby product, it is also a workplace for adults. Therefore, we used the colors and lines of the cream cake that we liked when we were children, but also used stainless steel plates and locally tough lines to balance the softness of the entire space, making the temperature of the entire space not fail.

区域功能分析 | Regional functional analysis

进入办公空间迎面而来的是一片开放的讨论空间和会议室，室内给绿植留出了一定的空间，提供了舒适的办公环境，为忙碌的工作环境提供了缓冲与放松，同时绿植休闲区也可以用来放松或者讨论。

Entering the office space, you will be greeted by an open discussion area and meeting room. The indoor space is reserved for green plants, providing a comfortable working environment and providing a buffer and relaxation for busy work environments. At the same time, the green plant leisure area can also be used for relaxation or discussion.

老板作为整个公司的大脑，我们采用了纯净，核心的设计理念，统一的质感加上跳跃的色彩，以及奢而不俗的材质，构建出了整个空间，大量的漫反射光源使其在空间中不会感到疲惫。

As the brain of the entire company, the boss has adopted a pure and core design concept, with a unified texture and jumping colors, as well as luxurious and decent materials, to construct the entire space. A large number of diffuse reflection light sources make it not feel tired in the space.

“旷野”会议室，之所以成为旷野，从装饰层面来看，采用了夯土质感的墙面，以及想草地一样的水磨石地面，与普通的会议室不同，其配色让人联想到自然，采用了灵活的布局，不去定义室内的软装摆放，这样室内既可以用于培训，也能用于开放讨论，完全根据使用需求随时改变内部布局。

The reason why the "Wilderness" conference room is called a wilderness is from a decorative perspective. It uses rammed earth textured walls and terrazzo floors like grass. Unlike ordinary conference rooms, its color scheme is reminiscent of nature, and it adopts a flexible layout without defining the soft furnishings placement inside. This way, the interior can be used for both training and open discussions, and the internal layout can be changed at any time according to usage needs.

办公区域以提高工作效率为主，做了开放的办公空间，这样能够保证员工在线下交流的时候更加功高效快捷。品牌的理念是爱与科学，公司希望能够给员工提供同样的关怀，所以在设置开放办公的同时也设计了灵活的讨论区域，用来满足日常不同的办公需求。

The office area focuses on improving work efficiency by creating an open workspace, which ensures that employees can communicate more efficiently and quickly offline. The brand's philosophy is love and science, and the company hopes to provide employees with the same care. Therefore, while setting up open offices, flexible discussion areas have also been designed to meet different daily office needs.