策站 — 汇聚全球展厅展馆设计策展与分享

多巴胺色块 I BeInfinity跃行极社

“游戏的第一个主要特征，即游戏是自由的，是真正自主的。第二个特征与此紧密相关，游戏有别于真实生活，是暂时创造出一片完全由游戏规则支配的空间。” —约翰·赫伊津哈《游戏的人》

The first main characteristic of a game is that it is free and truly autonomous. The second characteristic is closely related to this, that games are different from real life and temporarily create a space completely governed by game rules.

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项目名称：BeInfinity跃行极社

项目业主：BeInfinity跃行极社

项目地址：武汉市汉口区

最终面积：3500平方米(1F—2410㎡；2F—1090㎡)

BeInfinity跃行极社

BeInfinity Jumping Extreme Society

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场地信息 | Venue information

该项目位于武汉市中心一个购物中心的顶层。原始场地面积为2400平方米，为了更有效地利用高度为7.5米的层高，采用了夹层的方式，将场所扩展至3500平方米的室内活动空间。入口处设有一个公共区域，并设有咖啡休息区。

The project is located on the top floor of a shopping center in the center of Wuhan city. The original site area was 2400 square meters. In order to more effectively utilize the height of 7.5 meters, a mezzanine approach was adopted to expand the venue to an indoor activity space of 3500 square meters. There is a public area at the entrance and a coffee lounge area.

设计挑战 | Design Challenge

为了将多种不同的活动融入统一的视觉系统，背后需要大量的数据支持。设计团队与各设备供应商对接，从空间规划到材质选择进行了详尽的调研。除了考虑每个运动区块的规范和常见问题外，设计团队还进行了大量的材料研究和打样，以确保空间声学和照明满足用户的需求，提供愉悦的体验。我们的目标是将传统的健身空间转变为一个令人难忘的运动体验场所。

In order to integrate various activities into a unified visual system, a large amount of data support is required behind it. The design team has coordinated with various equipment suppliers and conducted detailed research on space planning and material selection. In addition to considering the specifications and common issues of each motion block, the design team also conducted extensive material research and sampling to ensure that the spatial acoustics and lighting meet the needs of users and provide a pleasant experience. Our goal is to transform traditional fitness spaces into unforgettable sports experience venues.

解决方案 | Solution

色彩 | Colour

设计团队从“俄罗斯方块”和色彩心理学中汲取灵感，将每个活动区域设计成一个“多巴胺色块”，以营造出特定的氛围。这种设计赋予了各个空间鲜明的个性和记忆点，使得整个场所更加引人注目和难忘。

The design team drew inspiration from "Tetris" and color psychology, designing each activity area as a "dopamine block" to create a specific atmosphere. This design endows each space with distinct personality and memorable points, making the entire venue more eye-catching and unforgettable.

设计团队深入研究了色彩心理学，并将其应用到不同活动区域的设计中。红色被运用于器械区，以增强精力和力量感；蓝色则用于气枪和棒球区域，带来平和和放松的效果，有助于集中注意力。黄色则应用于桌面足球、排球和乒乓球的游戏区域，营造乐观积极的氛围。除了调动人们的情绪，色彩视觉系统还为访客提供清晰的空间导航指引，使他们更轻松地找到各个区域。这种综合运用色彩的方法使得整个场所不仅充满活力，而且有助于提升用户体验。

The design team conducted in-depth research on color psychology and applied it to the design of different activity areas. Red is used in the equipment area to enhance energy and a sense of strength; Blue is used in the air gun and baseball areas to bring a peaceful and relaxing effect, which helps to concentrate. Yellow is used in the game areas of table football, volleyball, and table tennis to create an optimistic and positive atmosphere. In addition to arousing people's emotions, the color vision system also provides clear spatial navigation guidance for visitors, making it easier for them to find various areas. This comprehensive use of color makes the entire venue not only vibrant, but also helps to enhance the user experience.

对比 | Contrast

为了与丰富多彩的活动区相辅相成，中庭和休息区采用了中性灰色和木质色调，散发出轻松舒适的氛围。这种设计不仅使人们在活动之余能够放松身心，还为整个空间增添了一种温馨和亲切的感觉。

In order to complement the rich and colorful activity area, the atrium and rest area adopt neutral gray and wooden tones, emitting a relaxed and comfortable atmosphere. This design not only allows people to relax their body and mind during activities, but also adds a warm and friendly feeling to the entire space.

多功能挑高中庭结合了攀岩、篮球和拳击区域，同时配备有多块LED屏幕模块，组合成15.5m x 6.5m的大屏幕，用于团体课程或比赛转播。这种设计创造了一个多样化的空间，既可以进行体育活动，又可以举办各种团体课程和比赛，提供了更多互动和娱乐选择，为用户带来更丰富的体验。

The multifunctional high rise atrium combines rock climbing, basketball, and boxing areas, and is equipped with multiple LED screen modules, combined into a 15.5m x 6.5m large screen for group courses or game broadcasting. This design creates a diverse space that can accommodate both sports activities and various group courses and competitions, providing more interactive and entertainment options and offering users a richer experience.

两个半圆形的阳台巧妙地呼应了球场地面上的线条，同时仿佛乐章中的巧妙留白。它们跳脱出功能区域的色彩节奏，为用户在各项活动的间隙提供了观察或休息的区域。这种设计不仅丰富了空间的层次和视觉效果，还为用户提供了一个舒适的空间，让他们在运动之余可以放松身心，欣赏周围的环境或活动。

The two semi-circular balconies cleverly echo the lines on the ground of the stadium, while appearing as clever white spaces in a musical piece. They jump out of the color rhythm of the functional area, providing users with an observation or resting area during the intervals of various activities. This design not only enriches the spatial hierarchy and visual effects, but also provides users with a comfortable space where they can relax and appreciate the surrounding environment or activities while exercising.

空间细节 | Details

除了赋予运动区域丰富的多巴胺色块外，更多的几何图案样式展现了属于运动空间的动态活力。在活动空间过渡到走廊方向时，天花金属格栅会从密变疏，呈现出一种流动的感觉。墙上被切分成像素方块的吸音木丝板则组合成导向箭头或动态图形，引导着人们的视线和行动。这种设计不仅增加了空间的趣味性，还提升了用户体验，使他们在整个运动空间中感受到一种连贯和动态的氛围。

In addition to providing rich dopamine color blocks to the exercise area, more geometric pattern styles showcase the dynamic vitality of the exercise space. When transitioning from the activity space to the corridor direction, the metal grille on the ceiling will change from dense to sparse, presenting a flowing feeling. The sound-absorbing wood wool board on the wall, which is divided into pixel blocks, is combined into directional arrows or dynamic graphics to guide people's vision and actions. This design not only increases the fun of the space, but also enhances the user experience, making them feel a coherent and dynamic atmosphere throughout the entire sports space.

多功能中庭区的球场线条元素巧妙延伸至外场咖啡区域的天花与地面，形成了场内场外的生动对话。家具的设计也融入了各项运动的元素。沙发边缝参考了棒球的走线，为空间增添了一丝动感；桌腿模拟了健身器械的砝码，不仅为家具增加了趣味性，还将健身的元素融入到休息区域；凳子的设计则应用了跳箱的外观，既为空间增加了视觉上的丰富性，又与运动主题相呼应，为用户带来更丰富的体验。这种融合运动元素的家具设计不仅使空间更具个性和创意，也使用户在休息之余能够感受到运动的氛围，增强整体体验的连贯性。

The line elements of the multifunctional atrium area cleverly extend to the ceiling and ground of the outdoor coffee area, forming a vivid dialogue between the inside and outside of the field. The design of furniture also incorporates elements of various sports. The edge seam of the sofa references the trajectory of a baseball, adding a touch of dynamism to the space; The table legs simulate the weights of fitness equipment, adding fun to the furniture and incorporating fitness elements into the rest area; The design of the stool adopts the appearance of a jump box, which not only adds visual richness to the space, but also echoes the theme of sports, bringing users a richer experience. This furniture design that integrates sports elements not only makes the space more personalized and creative, but also allows users to feel the atmosphere of sports while resting, enhancing the coherence of the overall experience.

结语 | Epilogue

BeInfinity是一个融合体育和娱乐的平台，也是不同年龄和兴趣的人之间的桥梁。它考虑了人们在体育训练、娱乐、释放压力甚至社交媒体分享方面的多样化需求。Lukstudio芝作室采用清晰的几何秩序，大胆运用鲜明的色彩和友好的材质，将空间转变为一个集合运动和社交的年轻“新动境”，让客人在享受运动带来的愉悦的同时，积极探索发现更加充满活力、能量和创造力的自我。这种设计理念为用户提供了一个开放而富有活力的环境，激发了他们的潜能，让他们在这个平台上尽情享受运动、娱乐和社交的乐趣。

BeInfinity is a platform that integrates sports and entertainment, and serves as a bridge between people of different ages and interests. It considers people's diverse needs in sports training, entertainment, stress relief, and even social media sharing. Lukstudio uses clear geometric order, bold use of vivid colors and friendly materials to transform the space into a young "new dynamic" that combines sports and socializing, allowing guests to enjoy the pleasure of sports while actively exploring and discovering a more vibrant, energetic, and creative self. This design concept provides users with an open and vibrant environment, unleashing their potential and allowing them to fully enjoy the fun of sports, entertainment, and socializing on this platform.