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重叠出全新的空间 I 东安睿锦

©Chao fan Photography-康超凡、Studio Ten-谭啸

在2021年末，北京王府井大街迎来了一场全面升级，其中「东安市场」作为关键组成部分也经历了23年以来最大规模的设计改造。

At the end of 2021, Wangfujing Street in Beijing underwent a comprehensive upgrade, with the "Dong'an Market" as a key component undergoing the largest design renovation in 23 years.

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项目名称：东安睿锦

设计单位：All Design Studio

项目地址：北京市王府井大街138号

建筑面积：9872㎡

重叠出全新的空间 I 东安睿锦

Overlapping to create a brand new space, I Dong'an Ruijin

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整个项目的建筑面积达到了1.1万平方米，楼内集结了600多个国际一线的奢侈品牌、独立设计师品牌和高街潮牌。这次升级融合了中式建筑元素、现代场景和时尚时装，创造出了一种时空穿越的感官对话，试图将传统中式建筑与现代制作工艺相融合，将东安市场百年历史与现在、未来连接起来，呈现出全新的空间体验。

The total construction area of the project reaches 11000 square meters, with over 600 international luxury brands, independent designer brands, and high street fashion brands gathered inside the building. This upgrade integrates Chinese architectural elements, modern scenes, and fashionable fashion, creating a sensory dialogue that transcends time and space. It attempts to blend traditional Chinese architecture with modern production techniques, connecting the century old history of Dong'an Market with the present and future, presenting a brand new spatial experience.

©Chao fan Photography-康超凡、Studio Ten-谭啸

All Design Studio（上海好典空间设计有限公司）成立于2016年，其主创团队拥有建筑、室内设计、时尚和艺术等多领域背景，坚持着“设计不是艺术，而是服务于人的一门学科”的核心理念。他们注重原创性，充分发挥设计的自由度，擅长为不同品牌提供定制化服务，创造具有叙事性和品牌特色的空间形象，严格把控每一个细节直至项目实施。

All Design Studio (Shanghai Haodian Space Design Co., Ltd.) was established in 2016. Its creative team has backgrounds in various fields such as architecture, interior design, fashion, and art, and adheres to the core concept of "design is not art, but a discipline that serves people". They emphasize originality, fully utilize the freedom of design, and are skilled in providing customized services for different brands, creating spatial images with narrative and brand characteristics, and strictly controlling every detail until project implementation.

©Chao fan Photography-康超凡、Studio Ten-谭啸

坐落于历史悠久的北京文化都市，设计团队将当地文化元素融入设计语言中，彰显了对多样性和人文性的尊重。他们运用鲜明的时尚色彩和材质代表着“现代”，同时采用古代建筑般的结构线条代表着“历史”，将二者完美融合，呈现出如梦幻般的“老北京形象”。

Located in the historic cultural city of Beijing, the design team incorporates local cultural elements into the design language, demonstrating respect for diversity and humanity. They use vivid fashion colors and materials to represent 'modernity', while using ancient architectural structural lines to represent 'history', perfectly integrating the two and presenting a dreamlike 'old Beijing image'.

©Chao fan Photography-康超凡、Studio Ten-谭啸

改造后的空间布局更加清晰，通过融合艺术感和科技感的场景设计，重新建立了三个主题，每层主题相互呼应，重塑后的空间结构使得商场内的动线更加清晰。

The renovated spatial layout is clearer, and through the integration of artistic and technological scene design, three themes have been re established, with each layer's theme echoing each other. The reshaped spatial structure makes the flow of the mall clearer.

©Chao fan Photography-康超凡、Studio Ten-谭啸

一楼的主题是“形塑东安”，这里是设计的重点，呈现出了中式建筑结构的变幻。团队借鉴了传统中国建筑中的天花板和柱子结构，创造出了如诗意钢铁庭院般的空间。整体色彩取自富含宋代美学的优雅中性色调，与有机材质相结合，呈现出永恒的经典美感。一楼的品牌主要以鞋包集合区、眼镜饰品和国际潮奢品牌为主，激发出时尚的创造力和力量。

The theme of the first floor is "Shaping Dong'an", which is the focus of the design and presents the changing structure of Chinese architecture. The team drew inspiration from the ceiling and column structures in traditional Chinese architecture to create a space resembling a poetic steel courtyard. The overall color is derived from elegant neutral tones rich in Song Dynasty aesthetics, combined with organic materials to present an eternal classic beauty. The brands on the first floor mainly focus on the shoe and bag collection area, eyewear accessories, and international luxury brands, inspiring the creativity and power of fashion.

©Chao fan Photography-康超凡、Studio Ten-谭啸

二楼的主题是“幻聚东安”，延续了中式建筑结构，并加入了更多现代元素，打造出新中式视觉感。这里集合了一众潮流品牌店铺，容纳了更多国际年轻设计师品牌，与充满活力的氛围相得益彰。

The theme of the second floor is "Fantasy Gathering in Dong'an", which continues the Chinese architectural structure and adds more modern elements to create a new Chinese visual sense. Here is a collection of trendy brand stores that accommodate more international young designer brands, complementing the vibrant atmosphere.

©Chao fan Photography-康超凡、Studio Ten-谭啸

三楼的主题是“云艺东安”，仿佛云端般轻盈，延续了二楼的设计语言，打造出富有现代艺术气质的空间氛围。低饱和度的宋朝浅蓝色使得整体氛围柔和，极具包容性的艺术感将成为人们触碰艺术与文化的空间。

The theme of the third floor is "Cloud Art Dong'an", as light as the clouds, continuing the design language of the second floor and creating a space atmosphere rich in modern artistic temperament. The low saturation of Song Dynasty light blue creates a soft overall atmosphere, and the highly inclusive artistic sense will become a space for people to touch art and culture.

©Chao fan Photography-康超凡、Studio Ten-谭啸

全新的东安市场通过多层次的空间、色彩与结构的递进，将过去、现在和未来融合在同一空间中。在新的空间美学中融入了全新的现代审美和地方文化，不仅让东安市场成为一个可塑性极强的艺术空间，更创造出了传统零售空间的全新运作方式。

The brand new Dong'an Market integrates the past, present, and future into one space through the progression of multi-level space, color, and structure. Incorporating new modern aesthetics and local culture into the new spatial aesthetics not only makes Dong'an Market a highly adaptable art space, but also creates a new operational approach for traditional retail spaces.