3月28日,备受期待的小米汽车上市发布会盛大亮相,小米汽车SU7的神秘面纱已经全部揭开。小米汽车作为新一代智能网联新能源汽车的典范,以其人、车、家全生态理念入局,用深厚的技术底蕴和市场敏锐度,迅速成为了关注焦点。在这场盛大活动背后,令人眼前一亮的还有精心打造的北京小米汽车M9技术体验展厅。
On March 28, the highly anticipated millet car listing conference made a grand debut, and the mysterious veil of millet car SU7 has been fully unveiled. Xiaomi Automobile, as a model of a new generation of intelligent networked new energy vehicles, entered the game with the whole ecological concept of people, cars and homes, and quickly became the focus of attention with its deep technical background and market acumen. Behind this grand event, there is also the carefully built Beijing Xiaomi M9 technology experience exhibition hall.
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项目名称:北京小米汽车产业园M9技术展厅
项目地址:北京市通州区经海五路亦庄小米产业园
展厅面积:548㎡
小米汽车M9技术体验展厅设计
Design of Xiaomi M9 Technology Experience Exhibition Hall
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北京小米汽车M9技术展厅,主要以展厅大堂、技术展厅、体验中心、交付中心四部分组成。位于主出入口区域,突破常规的展陈方式,小米汽车悬挂于莫比乌斯环中,梦幻的艺术装置悄然扭曲了现实与幻想的边界,优雅的弧线与循环的光环交织出一个向往之地,预先为参展者展开全新的美好序章。
Beijing Xiaomi M9 technology exhibition hall is mainly composed of four parts: exhibition hall lobby, technology exhibition hall, experience center and delivery center. Located in the main entrance area, it breaks through the conventional exhibition mode, and the millet car is suspended in the Mobius ring. The dreamy art installation quietly distorts the boundary between reality and fantasy, and the elegant arc and the circular halo intertwines a yearning place, which opens a new beautiful preface for the exhibitors in advance.
进入体验中心,科技感十足的展示空间辅以圆环造型,吸顶镜面巧思投射出时空的引力,细致地展现出机械的浪漫,并予展厅充分地延伸和深邃想象空间,也使得视觉感官得以放大,空间层次更加丰富,将小米汽车的艺术之美与科技之美有机融合在一起,体现出空间的科技感与未来感。
Entering the experience center, the display space full of science and technology is supplemented with a ring shape, the ceiling mirror cleverly projects the gravity of time and space, carefully shows the mechanical romance, fully extends the exhibition hall and deep imagination space, but also makes the visual senses amplified, the space level is richer, and organically integrates the beauty of millet car art with the beauty of science and technology. It reflects the sense of science and technology and the future of the space.
小米汽车的崛起不仅在于其品牌影响力,更在于其对核心技术的持续突破。作为新质生产力的代表,小米汽车M9技术展厅不仅是众多小米粉丝的虚拟数字化车型体验空间,更承载着小米汽车在科技创新产业方面的前沿探索,彰显着小米汽车对于卓越品质与科技创新的不懈追求。
The rise of Xiaomi Automobile lies not only in its brand influence, but also in its continuous breakthrough of core technologies. As a representative of the new quality and productivity, the Xiaomi M9 technology exhibition hall is not only a virtual digital model experience space for many Xiaomi fans, but also carries the frontier exploration of Xiaomi Automobile in the scientific and technological innovation industry, highlighting Xiaomi Automobile's unremitting pursuit of excellent quality and scientific and technological innovation.
技术展厅是展览区的核心,在设计师的创新设计理念之下,小米技术展厅不仅从平面展示小米SU7的肌理之美,更立体化呈现每一处细节,给观赏者带来时空聚场的视觉张力与美感。随着观赏者的脚步和视点的变化,它的内部形态也随之改变,这种独特的设计使得每一个参观者都能从不同的角度、不同的高度来欣赏展品,获得全新的参观体验。
The technology exhibition hall is the core of the exhibition area. Under the innovative design concept of the designer, the Millet Technology exhibition Hall not only displays the beauty of the texture of the millet SU7 from the plane, but also presents every detail three-dimensional, bringing the visual tension and beauty of time and space gathering to the viewer. With the change of the viewer's footsteps and viewpoint, its internal form also changes, this unique design allows every visitor to enjoy the exhibits from different angles and different heights, and get a new visiting experience.
设计团队以最佳姿态创意性的展现产品特色、服务理念,将展示空间巧妙划分成多个时空场域,整个展厅设计充满了创新和巧思,铠甲笼式钢铝混合车身展示使用悬吊工艺,打破传统、超越单一的展陈形式,是行业首次独创展陈工艺,为空间注入了自由、惬意、开放的DNA,以此来唤醒人们对于未来生活的想象和热情,构建全新聚场体验。
Design team with the best attitude creative display of product characteristics, service concept, the exhibition space cleverly divided into a number of space and time fields, the entire exhibition hall design is full of innovation and ingenuity, armor cage steel and aluminum mixed body display using suspension process, breaking the tradition, beyond a single form of exhibition, is the industry's first original exhibition process. It injects free, comfortable and open DNA into the space, in order to awaken people's imagination and enthusiasm for future life, and build a new gathering experience.
如果说速度是无限优雅和浪漫,是肆意洒脱的自由,是打破既定规则的帅气,那么小米汽车一定拥有敢想、敢做、敢挑战的态度。M9技术展厅展示了小米超级电机V8S最新技术,800V碳化硅高压平台以及汽车的设计理念。每一处互动,不只触发交流,更是集结情绪共振的瞬间,在体验中牢牢抓住消费者心智。
If speed is infinite elegance and romance, wanton freedom, and handsome for breaking established rules, then Xiaomi car must have the attitude of daring to think, dare to do, and dare to challenge. The M9 Technology exhibition hall showcases the latest technology of Xiaomi super motor V8S, 800V silicon carbide high voltage platform and the design concept of the car. Each interaction not only triggers communication, but also gathers the moment of emotional resonance, firmly grasping the mind of consumers in the experience.
从铠甲笼式钢铝混合车身到高压平台展示,每一个区域都充分描绘出创造历程的故事与未来科技的宏图,客户不仅可以在现场进行一场真实的虚拟试驾体验,还可以更深入地了解小米汽车品牌的丰富内涵和多元文化。
From the armored cage steel and aluminum hybrid body to the high-pressure platform display, each area fully depicts the story of the creation process and the vision of future technology, customers can not only have a real virtual test drive experience on the scene, but also a deeper understanding of the rich connotation and diverse culture of the Xiaomi car brand.
这里不单是小米汽车的展厅,更像是一个集结灵感与能量的理想生活空间,引发每一位观赏者对未来的美好遐想。让我们共同期待小米汽车在驾驶体验中融入更多智能元素,在不同领域创造更多成果和卓越贡献。
设计团队依靠自身丰富的展厅策划经验,工人们仅奋战80天,即成功交付小米汽车体验之家,将小米汽车展厅的每个区域都打造成能带来兼具漫游乐趣和沉浸体验之旅的科技空间。小米汽车M9技术展厅通过工艺创新与视觉革新,将小米汽车在汽车制造领域的卓越产品信息传达给观赏者,加深他们对小米品牌的认知,激发内心最本真的好奇心和探索欲。
This is not only a showroom for Xiaomi cars, but also an ideal living space for gathering inspiration and energy, causing every viewer to dream of the future. Let's look forward to millet car integrating more intelligent elements into the driving experience and creating more achievements and outstanding contributions in different fields.
The design team relied on its own rich experience in showroom planning, and the workers fought only 80 days to successfully deliver the Xiaomi Car Experience Home, building each area of the Xiaomi Car showroom into a technology space that can bring both roaming fun and immersive experience. Through technological innovation and visual innovation, Mi Automobile M9 technology exhibition hall will convey the excellent product information of Mi Automobile in the field of automobile manufacturing to the viewers, deepen their cognition of the Xiaomi brand, and stimulate the most authentic curiosity and desire to explore.
项目信息--
项目名称:北京小米汽车产业园M9技术展厅
项目地址:北京市通州区经海五路亦庄小米产业园
展厅面积:548㎡
设计+执行单位:广东悠派智能展示科技股份有限公司
完成时间:2024年2月4日-3月29日
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